YouTube is the largest of the search engines specializing in video. Unlike Google and Bing, however, to be included in YouTube you have to upload your video to the YouTube site to be included in their search results.
Uploading your video to YouTube gives you the potential for tremendous exposure across the Internet. Of course, if it were as simple as that everyone would be a YouTube star.
Uploading your video to YouTube with the proper metadata is only the first step. This is also know as Video Search Engine Optimization (VSEO) similar to search engine optimization (SEO) but with very unique differences.
To maximize the marketing power of your video through YouTube you should also create your own YouTube Channel to host all of your videos in one location on YouTube. This makes it easy for users to find you on YouTube. Your YouTube Channel allows you to send potential clients and customers a single YouTube link for your videos.
Most companies overlook the use of a virtual spokesperson on YouTube. If you are using a virtual spokesperson on your web site, you should include your spokesperson with background images and your logo and domain name in a video on YouTube as well. And, this video should be included in your YouTube Channel.
While YouTube is the largest of the video search engines it is not the only video search engine. Make sure your video is distributed across the Internet by including your videos on all of the top ten video search engines. Of course, this also has to be optimized for the search engines (SEO).
Here are more ideas on how to use your videos to build market share and gain new business.
And ask your iSpeakVideo team about our WideNet Distribution and RemoteControl services for taking full advantage of your Internet video.
- Ensure Your Video is Search Engine Optimized
- Build a YouTube Channel
- Include Your Spokesperson on YouTube
- Don’t Forget the Other Video Search Engines