search engine optimization
Like many of our clients, you probably have had your website search engine optimized. And now you’re wondering, why do I need to have my videos optimized?
Video optimization is a specialized component of search engine optimization. Very few search companies fully understand video optimization. So, video is often overlooked in the SEO process.
To the contray, video optimization should be done early in the SEO process because it offers such dramatic results. Video optimization can substantially add to the success of your search marketing efforts.
At the same time, the proper use of video can also drive lead generation and increase conversions. It’s not unusual for companies to experience triple digit increases in conversions through the use of video and video optimization.
The VSEO process centers on four key elements.
First, the video itself needs to be optimized through the use of metadata. This can be done during production or after the video is live on your site.
Secondly, your site requires a special XML video sitemap. This is different than the standard XML sitemap you may already have. A special text file on your site, the robot text file, also needs to be modified.
Third, the code on each webpage where your video is located needs to be modified. This will insure that Google, Bing, and Yahoo actually index your video to be included in search results.
Fourth, your video needs to be uploaded to special video search engines. YouTube, of course is the biggest video search engine. However, Google has a separate video search engine that is actually more important to search results than YouTube.
Through this multi-layered approach, iSpeakVideo can guarantee that your video will be indexed by the search engines. This can add dramatically to the success of your search marketing efforts.
Every website is unique. So is the optimization process. As a video and technology company, iSpeakVideo, is capable of handling the entire video optimization process, as well as the standard website SEO process.
We can create a custom package for your website. Call one of the iSpeakVideo team members to get your questions answered or for a guaranteed quote.