Of the three types of ecommerce conversions — brand conversions, lead conversions, and transaction conversions — the lead conversion is probably the most critical to the ecommerce process. It is the lead conversion — aka lead generation — that moves your website traffic from anonymous visitor to a warm lead. One step closer to the sale.
Video increases lead conversion, or lead generation, in a way other media simply cannot. Lead generation is greatly enhanced by the use of video.
Used properly during the sales process as a lead generation tool, video can answer questions, engage users, create a bond and build a sense of trust. All important elements in moving the anonymous website visitor to bona fide lead; hence lead generation. It is nearly impossible to achieve this same lead generation result with plain text or even text and images.
Add interactive elements to your video — such as contact forms — and the video becomes a true lead generation tool. Users are able ask questions and request additional information all from within the video itself. A key element in building leads.
Unlike your sales team, video on your website continues generating leads and selling seven days a week, every day of the year; around the clock. When your future customers, clients, and patients visit your website your video will be there and ready to sell. Your video lead generation tool is always ready to support conversions.
And don’t forget the growing importance of mobile video in your lead generation strategy. Users accessing the Internet from iPads, iPhones, and Android devices is the fastest growing segment of Internet users.
Lead generation is a task made much easier with the use of professionally produced video. Ask your iSpeakVideo team how to put video to work for you. Thanks for visiting iSpeak Interactive.
- Use Video for Lead Generation
- Answer Questions with Video
- Engage Users with Lead Gen Video
- Create A Bond & Build Trust