Why are Internet companies and online retailers of all sizes and across all industries and services investing so heavily in online video for ecommerce? Studies show video increases ecommerce conversions dramatically.
How dramatically? A fifty percent increase in conversion rates is not uncommon. Increases of one hundred, even two hundred percent are reported in various studies and comparisons on ecommerce conversion rates. The studies of ecommerce conversion rates are clear. Users simply consume more of your message with video. Twice as much when compared to text. That’s double the opportunity to sell.
There’s also the human connection which is an important part of ecommerce conversions. People connect with other people. A spokesperson on your website creates a bond with customers online that can’t be achieved with text or still images. That bond or trust leads to higher conversions or sales.
Online video allows you to more easily drive the message and control the sales funnel increasing conversion rates. Steer the client and the conversation in the right direction. The consistency of message together with the personal touch provide a powerful sales tool on your site.
And the use of video is limited only by your imagination. Use video to demonstrate your product, tour your facilities, answer common questions, promote special rates or services. In short, use video to entertain and inform and increase conversions and drive conversion rates higher.
With our special interactive tools, you can link your video to your social media sites, promote email sharing, and build contact forms right in the video. These are just a few of the interactive tools to keep customers engaged and increase conversions.
With PowerMobile Video Support you can even deliver your video to mobile devices. Ask your iSpeakVideo team how video on your website can increase conversions.
- Brand Conversions
- Lead Conversions
- Transaction Conversions