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HD Quality- Make sure the videos that you use are always shot in HD. We live in a world where we are judged by our appearance. If you have videos on your website that do not represent your business in an ultra-professional manner it’s waste to even add a video. Quality is key!
- Close Captioning- Adding close captioning is important. The reality is that some users don’t have speakers or are hearing impaired. Therefore, taking into consideration their needs is imperative.
- User Experience: You have the ability when adding a spokesperson to customize it where if the same user comes back to the same page within a 24 or 48 hour period of time, then that user would not get “force fed” the same video again. The user would be given the option to play the video again if they chose to, but wouldn’t be forced to watch it again. It is important to be courteous to your users and look at their experience when adding a video spokesperson.