That’s usually the first question we get after we install a video spokesperson on a client website and they look at their virtual spokesperson on an iPad. iSpeakVideo virtually invented the video spokesperson; network news channels actually carried … [Read more...]
What is this thing called “Video Production”
March 26, 2013 By Leave a Comment
In 1976, when I first started in professional video production at a small cable television station, video production involved two inch real-to-real tape; black and white. Back then the world was split into video and film. That was it. Back then you … [Read more...]
Why the Interactive Video Spokesperson Sells More
March 22, 2013 By Leave a Comment
The video spokesperson has been used on business websites for about eight years. iSpeakVideo largely pioneered the industry and was even featured in several network news stories back in the day. Like most technologies, the basic video spokesperson … [Read more...]
Corporate Video or Spokesperson Video?
March 13, 2013 By Leave a Comment
We run into this question a lot. What type of video should we produce? First a quick definition. The video spokesperson is a professional actor that provides a friendly face for your company. The video spokesperson, also called a virtual … [Read more...]
The $400 Spokesperson Video for $50,000
May 8, 2012 By Leave a Comment
It probably started out as a $400 cheapie. You see them advertised on the Internet all the time. Video Spokesperson for $199! The bottom-feeders try to drag you in with the lure of a cheap spokesperson video. As mom taught me, “You get what you … [Read more...]
Spokesperson: Why the Walk-On?
March 5, 2012 By Leave a Comment
[jwplayer config="Custom Player" mediaid="613"] Having the video spokesperson walk-on is a popular request. But does it make for good video? Lyle Holmes takes a look at the walk-on and when to use it with your virtual spokesperson. There are several … [Read more...]
Spokesperson: Best Framing Size?
March 3, 2012 By Leave a Comment
[jwplayer mediaid="614"] The size of the video spokesperson is an important consideration. Much can be won or lost with the choice of the virtual spokesperson. Lyle Holmes takes a look at the four primary frame sizes and evaluates each in this … [Read more...]
Spokesperson: Making it Natural
February 20, 2012 By Leave a Comment
“His hands aren’t moving enough. They have to move or he’s not believable!” That’s almost a direct quote from the emphatic client. His video spokesperson -- a very talented actor -- did a wonderful job, but didn’t move his hands much. … [Read more...]
Spokesperson Style…Why Style Matters
January 29, 2012 By Leave a Comment
One of the words thrown around the Internet a lot these days is “authenticity.” Defined as “conforming to an original or made the same way as the original.” In other words, real; not false. It has a lot to do with social media. Our real … [Read more...]
Video Spokesperson: Plain Speaking
January 28, 2012 By Leave a Comment
The great author, Truman Capote, once said, “I believe more in the scissors than I do in the pencil.” Of course he was speaking of editing. Great writing largely is the work of great editing. This also applies to a thirty- or sixty-second script … [Read more...]
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