Part 4: The Three C’s Working Together The Three C’s are your A-Team. They work together or fail together. To recap, they are Code, Content, and Consistency. With the proper code in place your content will be indexed. Your content must be … [Read more...]

Part 3: The Foundation We call them the Three Cs to SEO/VSEO. They form the foundation of the effort. They are Content, Code, and Consistency. Most search engine optimization work fails because it lacks at least one of these elements. For … [Read more...]

Video optimization has a tremendous capability to increase your search ranking and search results. However, getting your video properly indexed by the search engines (Google, Bing, Yahoo and the others) can be frustrating and time consuming. Video … [Read more...]

YouTube is the largest video search engine on the planet. Fortunately, the YouTube system provides a variety of tools to help your video get discovered online. Generally a needle and haystack proposition. What’s interesting is how few business … [Read more...]

It’s amazing how little is written, and even less is understood, about the science of Video Search Engine Optimization (VSEO). Video can provide a powerful tool to level the search marketing field...if used properly. And there’s the rub. Rarely … [Read more...]

Meta. It’s one of those geeky sounding words that only Latin students, including my 16 year old daughter, really understand. Think of “meta” as the underlying decription of something. Not the definition, but the content that gives shape to the … [Read more...]