“His hands aren’t moving enough. They have to move or he’s not believable!” That’s almost a direct quote from the emphatic client. His video spokesperson -- a very talented actor -- did a wonderful job, but didn’t move his hands much. … [Read more...]

One of the words thrown around the Internet a lot these days is “authenticity.” Defined as “conforming to an original or made the same way as the original.” In other words, real; not false. It has a lot to do with social media. Our real … [Read more...]

The great author, Truman Capote, once said, “I believe more in the scissors than I do in the pencil.” Of course he was speaking of editing. Great writing largely is the work of great editing. This also applies to a thirty- or sixty-second script … [Read more...]

This is always a sticky situation. The company is a thriving start-up. At the helm is the entrepreneur who wears many hats and is the driving force behind the company’s success. Now its time to ramp up the marketing and add video to the website. … [Read more...]