Going Social with Your Corporate Video Some of our larger clients have separated their website operations from their social media efforts. This is an outgrowth of the decision to make websites part of the IT department and social media part of … [Read more...]
Before You Start Your Video Production, Ask Yourself Why?
April 1, 2013 By Leave a Comment
We love it when clients call with a great video project and want to launch it yesterday. We’re in the business of video production. So, of course, we want to accommodate clients with their video production needs. Our initial conversation with … [Read more...]
Why Isn’t My Video Spokesperson Transparent?
March 29, 2013 By Leave a Comment
That’s usually the first question we get after we install a video spokesperson on a client website and they look at their virtual spokesperson on an iPad. iSpeakVideo virtually invented the video spokesperson; network news channels actually carried … [Read more...]
How Do I Use a Corporate Video for Marketing? Part Two
March 28, 2013 By Leave a Comment
It’s a common question. In Part One we covered the essentials. Those elements you want to make sure you have in your corporate video before you launch your marketing campaign. Your Website. Of course the first place you want to use the … [Read more...]
How Do I Use a Corporate Video for Marketing? Part One
March 27, 2013 By Leave a Comment
Okay, your video production is complete and now you have a nice corporate video. What’s next? How do we use this corporate video to market our company or product? Hopefully before you completed the corporate video, you coordinated with your … [Read more...]
What is this thing called “Video Production”
March 26, 2013 By Leave a Comment
In 1976, when I first started in professional video production at a small cable television station, video production involved two inch real-to-real tape; black and white. Back then the world was split into video and film. That was it. Back then you … [Read more...]
VSEO Campaign Strategy – Ready, Fire, Aim
March 25, 2013 By Leave a Comment
Business owners and managers are generally an impatient lot. I can relate. My first venture into the tech world as a business owner dates back to the mid-eighties. A certain impatience is important when building a company. We frequently see the … [Read more...]
Why the Interactive Video Spokesperson Sells More
March 22, 2013 By Leave a Comment
The video spokesperson has been used on business websites for about eight years. iSpeakVideo largely pioneered the industry and was even featured in several network news stories back in the day. Like most technologies, the basic video spokesperson … [Read more...]
What Makes a Powerful Corporate Video? Part Two
March 21, 2013 By Leave a Comment
Like a great Hollywood movie, the great corporate video starts with the script. A great script delivers both the value proposition and the essence of your company. (See Part One). The remaining elements of the promotional video work together with … [Read more...]
What Makes a Powerful Corporate Video? Part One
March 20, 2013 By Leave a Comment
“Just the facts.” That’s the way the client put it. He was an engineer by training. He wanted the corporate video for his firm to lay out the facts. And a good corporate video should provide the viewer with “the facts” – said another way, … [Read more...]
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