It’s a common question. In Part One we covered the essentials. Those elements you want to make sure you have in your corporate video before you launch your marketing campaign. Your Website. Of course the first place you want to use the … [Read more...]
How Do I Use a Corporate Video for Marketing? Part One
March 27, 2013 By Leave a Comment
Okay, your video production is complete and now you have a nice corporate video. What’s next? How do we use this corporate video to market our company or product? Hopefully before you completed the corporate video, you coordinated with your … [Read more...]
What is this thing called “Video Production”
March 26, 2013 By Leave a Comment
In 1976, when I first started in professional video production at a small cable television station, video production involved two inch real-to-real tape; black and white. Back then the world was split into video and film. That was it. Back then you … [Read more...]
What Makes a Powerful Corporate Video? Part Two
March 21, 2013 By Leave a Comment
Like a great Hollywood movie, the great corporate video starts with the script. A great script delivers both the value proposition and the essence of your company. (See Part One). The remaining elements of the promotional video work together with … [Read more...]
What Makes a Powerful Corporate Video? Part One
March 20, 2013 By Leave a Comment
“Just the facts.” That’s the way the client put it. He was an engineer by training. He wanted the corporate video for his firm to lay out the facts. And a good corporate video should provide the viewer with “the facts” – said another way, … [Read more...]
Corporate Video or Spokesperson Video?
March 13, 2013 By Leave a Comment
We run into this question a lot. What type of video should we produce? First a quick definition. The video spokesperson is a professional actor that provides a friendly face for your company. The video spokesperson, also called a virtual … [Read more...]
Branding Corporate Videos
February 27, 2012 By Leave a Comment
I recently watched a very sophisticated “image” piece one of our clients had “commissioned.” They shelled out big bucks to have a “television producer” create a corporate video that was filled with emotional touch-points. It was very … [Read more...]
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