Engagement: Key to Better Conversions
Every business on the Internet is in search of conversions. It doesn’t matter if you sell industrial products, real estate, cosmetics, or legal services. Your business is searching for a buyer to convert. Whether you know it or not, your effort is being controlled by the First Law of Conversions. We’ve written and discussed the [...]
VSEO Makeover: 90 Days to Page One — P.4
Part 4: The Three C’s Working Together The Three C’s are your A-Team. They work together or fail together. To recap, they are Code, Content, and Consistency. With the proper code in place your content will be indexed. Your content must be relevant to the subject (keywords). New content must be rolled out consistently and [...]
VSEO Makeover: 90 Days to Page One — P.3
Part 3: The Foundation We call them the Three Cs to SEO/VSEO. They form the foundation of the effort. They are Content, Code, and Consistency. Most search engine optimization work fails because it lacks at least one of these elements. For example, you might have a blog that produces great content and you write consistently, [...]
The $400 Spokesperson Video for $50,000
It probably started out as a $400 cheapie. You see them advertised on the Internet all the time. Video Spokesperson for $199! The bottom-feeders try to drag you in with the lure of a cheap spokesperson video. As mom taught me, “You get what you pay for.” This is an industry where you definitely get what you [...]
VSEO Makeover: 90 Days to Page One — P.2
Part 2: What is Page One? We selected VSEO because the term 1) accurately describes our experience and the focus of our SEO efforts, and 2) the term VSEO is narrow enough that we can leverage our search engine optimization resources to impact the search rankings. The term draws about 10,000 searches a month. A [...]
VSEO Makeover: 90 Days to Page One — P.1
Part 1: The Search Term In February we began a VSEO Makeover of our website: iSpeakVideo.com (Our blogging efforts suffered a bit as a result. My apologies.) Over the next couple of weeks we’ll share with you the VSEO success we had and how we were able to get to page one in ninety days. [...]
Three Reasons to Avoid SEO
It seems there’s an Search Engine Optimization company on just about every street corner. And every one of them is calling or sending out emails. Last week I received a call from two companies touting their SEO magic. It got me thinking about the reasons not to undertake an SEO or VSEO project for your [...]
HTML5 Video – Simple It’s Not
You’re busy. You have twenty important projects to complete. And understanding HTML5 video is probably near the bottom of your to do list. In attempting to provide helpful information on the transition to HTML5 video and away from Flash we’ve tried to be brief. It’s difficult, however, to walk the fine line between producing enough [...]
Branding Corporate Videos
I recently watched a very sophisticated “image” piece one of our clients had “commissioned.” They shelled out big bucks to have a “television producer” create a corporate video that was filled with emotional touch-points. It was very good. Glossy. Poignant. Sweeping theatrical music. It had everything you would expect from a $35,000-plus corporate video. Everything, [...]
Internet Explorer 10: Nuanced Flash Killer
We recently received a call from a client’s developer complaining our prediction of Internet Explorer 10 as the Flash Killer was a kin to shouting fire in a crowded theater. He said the situation was much more nuanced. I would agree with the nuanced argument. However, when the theater begins filling with smoke its generally [...]
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