Video for Search: One Page At A Time
February 02.22.2012
Video optimization has a tremendous capability to increase your search ranking and search results. However, getting your video properly indexed by the search engines (Google, Bing, Yahoo and the others) can be frustrating and time consuming. Video search engine optimization (VSEO) is more complex and less direct than the standard search engine optimization (SEO). Certain… [Continue Reading]
Spokesperson: Making it Natural
February 02.20.2012
“His hands aren’t moving enough. They have to move or he’s not believable!” That’s almost a direct quote from the emphatic client. His video spokesperson — a very talented actor — did a wonderful job, but didn’t move his hands much. This is one of the issues that frequently arise when clients view their video.… [Continue Reading]
Spokesperson Style…Why Style Matters
January 01.29.2012
One of the words thrown around the Internet a lot these days is “authenticity.” Defined as “conforming to an original or made the same way as the original.” In other words, real; not false. It has a lot to do with social media. Our real selves are laid bare on Facebook and Google+ and other… [Continue Reading]
Video Spokesperson: Plain Speaking
January 01.28.2012
The great author, Truman Capote, once said, “I believe more in the scissors than I do in the pencil.” Of course he was speaking of editing. Great writing largely is the work of great editing. This also applies to a thirty- or sixty-second script for your video spokesperson. Early in my career, I had the… [Continue Reading]
Relevance is the Key to Engagement
January 01.27.2012
Recently a client in the international health and beauty category sent us a script for an introductory video. The purpose of the video was to entice users to sign up for a series of videos detailing the benefits of their latest product. The script ran an easy four minutes. Most of the video was standard… [Continue Reading]
The First Law of Conversions
January 01.25.2012
Any conversion requires an exchange between buyer and seller. Usually a product is exchanged for a something of value. It could be as simple as a white paper given in exchange for an email address. The exchange is made; the conversion is complete. This exchange always begins with a conversation. The buyer and seller engage… [Continue Reading]
Owner Versus Professional Video Spokesperson
January 01.23.2012
This is always a sticky situation. The company is a thriving start-up. At the helm is the entrepreneur who wears many hats and is the driving force behind the company’s success. Now its time to ramp up the marketing and add video to the website. Should the company use a professional spokesperson or the talented… [Continue Reading]
Your Corporate Video as Online Commercial
January 01.21.2012
Shooting a high quality commercial can be expensive. It doesn’t have to be Ford-commercial expensive; $1 million dollars a minute, but shooting a full-blown commercial for broadcast or cable television can easily run $10,000 or more. That’s only part of the cost. The cost of actually running the spots is usually much larger than the… [Continue Reading]
Using YouTube the Right Way
January 01.19.2012
YouTube is the largest video search engine on the planet. Fortunately, the YouTube system provides a variety of tools to help your video get discovered online. Generally a needle and haystack proposition. What’s interesting is how few business owners use their video spokesperson on YouTube. At first, it may seem that using the spokesperson anchored… [Continue Reading]
VSEO: The First Step to Getting Discovered
January 01.11.2012
It’s amazing how little is written, and even less is understood, about the science of Video Search Engine Optimization (VSEO). Video can provide a powerful tool to level the search marketing field…if used properly. And there’s the rub. Rarely is video optimized for search engines. Without search engine optimization your video will not be indexed… [Continue Reading]
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