Video optimization has a tremendous capability to increase your search ranking and search results. However, getting your video properly indexed by the search engines (Google, Bing, Yahoo and the others) can be frustrating and time consuming. Video … [Read more...]
Spokesperson: Making it Natural
February 20, 2012 By Leave a Comment
“His hands aren’t moving enough. They have to move or he’s not believable!” That’s almost a direct quote from the emphatic client. His video spokesperson -- a very talented actor -- did a wonderful job, but didn’t move his hands much. … [Read more...]
Google’s Biggest Adwords by Industry
January 30, 2012 By Leave a Comment
An interesting infographic shows the industries that spent the most on Google Ads last year. Finance and Insurance was the top industry. Followed by Retailers. The top spenders on Google Adwords appear to be Lowes, Amazon, State Farm, Progressive, … [Read more...]
Spokesperson Style…Why Style Matters
January 29, 2012 By Leave a Comment
One of the words thrown around the Internet a lot these days is “authenticity.” Defined as “conforming to an original or made the same way as the original.” In other words, real; not false. It has a lot to do with social media. Our real … [Read more...]
Video Spokesperson: Plain Speaking
January 28, 2012 By Leave a Comment
The great author, Truman Capote, once said, “I believe more in the scissors than I do in the pencil.” Of course he was speaking of editing. Great writing largely is the work of great editing. This also applies to a thirty- or sixty-second script … [Read more...]
Relevance is the Key to Engagement
January 27, 2012 By Leave a Comment
Recently a client in the international health and beauty category sent us a script for an introductory video. The purpose of the video was to entice users to sign up for a series of videos detailing the benefits of their latest product. The script … [Read more...]
The First Law of Conversions
January 25, 2012 By Leave a Comment
Any conversion requires an exchange between buyer and seller. Usually a product is exchanged for a something of value. It could be as simple as a white paper given in exchange for an email address. The exchange is made; the conversion is … [Read more...]
Steve Jobs Is No Doll
January 24, 2012 By Leave a Comment
We couldn’t make this up. A Hong Kong-based company, In Icons, was planning to release a 12-inch plastic doll of Steve Jobs. They have scrapped their planned February release of the life-like replicant of the Apple founder after pressure from Apple … [Read more...]
Owner Versus Professional Video Spokesperson
January 23, 2012 By Leave a Comment
This is always a sticky situation. The company is a thriving start-up. At the helm is the entrepreneur who wears many hats and is the driving force behind the company’s success. Now its time to ramp up the marketing and add video to the website. … [Read more...]
Internet Explorer 6 is Dead
January 22, 2012 By Leave a Comment
It was a long, slow death. And it was a painful death for developers who had to support Internet Explorer 6 since 2001. With Microsoft’s new browser IE10 (code name “Metro”) just around the corner, IE6 is now the preferred browser for less than … [Read more...]
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