Posts Tagged ‘website videos’

Should I be my own Video Spokesperson or Hire an an Actor? Part 2

Saturday, April 10th, 2010

Should I use an actor or be my own video spokesperson? A few weeks ago I posted an article on this topic (http://ispeakvideo.com/blog/?p=80 ) .  I felt it necessary to discuss it further and provide examples.  This is a common question that we get asked quite a bit at iSpeakVideo. 

The answers is: It Depends!  It depends on a two key questions.  Are you the face of the company? &   How comfortable are you in front of the camera?  Some industries it just makes sense to be your own web spokesperson especially if you are the face/brand of the company.  Insurance, Real Estate, Medical, Legal are all industries where the owner is the brand.  The old adage “people buy from people” still resonates today.  So, if you are the brand then it’s kind of hard to justify hiring an actor to be on your website.  However, there is a caveat.  Comfortability?  The worst thing you can do is get on camera and be nervous and not represent website/brand in a confident/professional manner.  If this is a real concern that you can’t get past then it may  be better to hire a professional actor.  At iSpeakVideo, we always include Professional Direction & a teleprompter.  Which really helps! 

Below are a few examples sites where the client was the spokesperson themselves and I feel each of them did a really good job explaining their message and representing their company professionally and effectively.  The message came across sincere…these folks are all very passionate about their business and it shows! 

Examples:

http://www.howardkayeinsurance.com

http://mleye.com/ 

http://www.robertheyman.com

http://www.powterinsurance.com/

Online Videos for Dentists and Doctors

Thursday, April 8th, 2010

 

The internet has revealed staggering new implications for advertising and creating personal service provider / client connections.  Medical professionals such as doctors and dentists require the trust of their patients in order to be effective. Most practitioners now have websites of their own to help prospective patients find them, but it is often difficult to establish a bond through a flat page of text and a photo. Fortunately, there is an easy way to add depth and personality through the use of a web spokesperson by creating medical videos.

 

A dentist or orthodontist can use dental videos to introduce themselves and their techniques. A virtual spokesperson can also be incorporated into dentist videos to present such topics as ‘First trip to the dentist’ or ‘Everything you need to know about braces’ in order to reduce patient anxiety and explain procedures to make them less scary. The ability to talk directly to patients and define terms and procedures can set your practice above your competitors.

 

Doctors can also benefit in much the same way, using physician videos to familiarize potential patients with themselves and their staff, and offering answers to commonly asked questions about their specialty. Visitors to your website can easily receive pertinent information in an easy to understand format that leaves them feeling grateful and impressed by your attention to detail.

 

Online Medical videos can benefit your practice in many ways, including:

 

Ÿ  Creating a quick bond between you and prospective patients

Ÿ  Impressing visitors to your site with your thoroughness and knowledge

Ÿ  Familiarizing future patients with your face, voice and techniques

Ÿ  Branding you as ‘practitioner behind the practice’ and giving your patients a tangible idea of ‘who you are’ and ‘what you can offer’

Ÿ  Allowing worried or distracted patients access to the information they need without delay

 

When you include a web spokesperson on your dental website or medical website, you are able to focus visitors attention in the right direction from the first moment they arrive, eliminating confusion and allowing them to quickly find what they need. Physician or dentist videos can be developed both to represent you and your practice, as well as providing information to targeted visitors looking for information on a particular condition or treatment.

 

If you are a doctor or dentist with your own practice, visit www.ispeakvideo.com and ask how you can have a video spokesperson added to your dental website  to deliver dental or medical videos to your existing and potential patient base.