Posts Tagged ‘web spokesperson’

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Should I be my own Video Spokesperson or Hire an an Actor? Part 2

Saturday, April 10th, 2010

Should I use an actor or be my own video spokesperson? A few weeks ago I posted an article on this topic (http://ispeakvideo.com/blog/?p=80 ) .  I felt it necessary to discuss it further and provide examples.  This is a common question that we get asked quite a bit at iSpeakVideo. 

The answers is: It Depends!  It depends on a two key questions.  Are you the face of the company? &   How comfortable are you in front of the camera?  Some industries it just makes sense to be your own web spokesperson especially if you are the face/brand of the company.  Insurance, Real Estate, Medical, Legal are all industries where the owner is the brand.  The old adage “people buy from people” still resonates today.  So, if you are the brand then it’s kind of hard to justify hiring an actor to be on your website.  However, there is a caveat.  Comfortability?  The worst thing you can do is get on camera and be nervous and not represent website/brand in a confident/professional manner.  If this is a real concern that you can’t get past then it may  be better to hire a professional actor.  At iSpeakVideo, we always include Professional Direction & a teleprompter.  Which really helps! 

Below are a few examples sites where the client was the spokesperson themselves and I feel each of them did a really good job explaining their message and representing their company professionally and effectively.  The message came across sincere…these folks are all very passionate about their business and it shows! 

Examples:

http://www.howardkayeinsurance.com

http://mleye.com/ 

http://www.robertheyman.com

http://www.powterinsurance.com/

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Posted in Internet Marketing, Uncategorized, video production | 1 Comment »

Video Banners and Ad Units

Wednesday, March 31st, 2010

 

Click-to-play video ads are one of the highest converting types of ad units available. You can choose from a variety of shapes and sizes, including video banner ads that run across the page horizontally, video ad units that can be placed in ad blocks on a webpage, or video skyscrapers that run vertically – usually down the right hand side of a page to draw attention.

 

When you add video banners to your site, you increase the chances that your visitors will have their interest captured and that they will stick around to watch the entire advertisement. The sudden movement of a video spokesperson in an ad unit and the subsequent 10-second video will grab your visitors’ attention and keep it, getting the message across in a memorable, entertaining format.

 

Once the ad is finished, your visitor should be sufficiently intrigued to click on the ad unit, banner or video skyscraper, boosting your conversion rate and increasing your return on investment. The video spokesperson literally talks the prospective customer into taking the desired action by providing a personality they can relate to.

 

Video banners, video skyscrapers or video ad units can work to:

 

Ÿ  Maximize a customer’s ability to understand or relate to an offering

Ÿ  Effectively demonstrate features and convincingly explain benefits

Ÿ  Personally engage the customer and create a bond of trust

 

Online video can enhance the advertising experience for all three groups of participants – users, advertisers, and publishers. The various formats and sizes available mean you can easily fit a video banner or ad into any website layout. This can create movement and animate your entire website, creating interest on the part of your website visitors and allowing you to reach each one with a personal message about the product or service your are trying to promote.

 

To maximize your earning potential, choose the video spokesperson that most closely represents your target demographic, and then create an online video that includes a clear call to action. Once you have placed the video ad unit on your site in either banner, block or skyscraper form, you can sit back and watch your conversions begin to pick up speed. The video ads will add depth to your site and prevent it from feeling static and ordinary.

 

For more information on how to increase conversions by adding a video spokesperson to your website in the form of a video banner, skyscraper or ad unit, visit www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video | 2 Comments »

iSpeakVideo Rated #1 Virtual Spokesperson company by TopSeos.

Wednesday, March 3rd, 2010

We are pleased to announced that www.iSpeakVideo.com was voted #1 again as the top Virtual Spokesperson company online by TopSeos. We work very hard to keep our customers happy and always strive to create new and innovative products to help websites owners explain their value proposition in an clear and engaging manner.   

http://www.topseos.com/rankings-of-best-virtual-spokesperson-companies

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Posted in Internet Marketing, Internet Video, online retail, video production, website design | No Comments »

Adding a Web Video Spokesperson to your Shopping Cart Check Out Page

Wednesday, February 24th, 2010

Online Retailers

Adding a Web Video Spokesperson to your Shopping Cart Check Out Page

 A video spokesperson may seem like a natural choice for various pages on your corporate website. They add a personal touch no matter what your product or service is, and can increase customer attentiveness while delivering a clear, empowered call to action. Some of the places on your website that could benefit (and where you may already thought of putting a virtual spokesperson) include:

 

Ÿ  The home page

Ÿ  Your ‘About Us’ page

Ÿ  The FAQ section

Ÿ  Landing pages

Ÿ  Product demonstrations

 

There is one more place that is often overlooked, however, and this is where using retail video can really pay off by making a major customer impression. This is your shopping cart checkout page. Worrying about first impressions is only half the game – you should also be concerned about final impressions, especially if you hope for referrals or repeat business.

 

Traditionally, a checkout page is impersonal and professional looking, and its only purpose is to collect the data for the transaction and carry out the charge. This is often followed by a plain thank you page that can leave the customer feeling let down. This is where you have a chance to make one last contact as your customer exits your site, and encourage them to return.

 

A video checkout can bring a personal touch to your website that makes it more interactive for the user. It allows you to send a message to your visitor that leaves them with a lasting memory of your website and how positive their experience was. A video spokesperson appearing to thank them personally and extend an incentive to return as they complete their transaction can help.

 

The many benefits of using retail video or a virtual spokesperson include:

 

Ÿ  The ability to thank the customer personally for their purchase

Ÿ  The opportunity to offer a coupon code or other incentive to return

Ÿ  The chance for a lasting impression that will remain associated with your site and make customers speak positively about their experience to others

 

Offering a discount code is a proven tactic to ensure repeat business.  By using a video spokesperson, you increase the chances that your offer will register with the consumer. If you offer an incentive for referred business, now is the time to promote that angle as well. Learn more about retail video, discover the power of a virtual spokesperson, and see one in action by visiting us at our website at www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video, online retail, video production, website design | 1 Comment »

What is a Video Exit Pop?

Monday, February 15th, 2010

 

  A video exit pop also known as a video boomerang is a tool which can be used to significantly decrease abandonment rates and recapture a potential customer’s interest. When a visitor begins to exit a website, a video exit pop can appear and convince them not to leave. The exit pop can be strategically placed and provide some sort of incentive for the visitor to remain, complete an action, or make a purchase. The sequence of events involved in using a virtual web spokesperson to recapture the visitor’s attention generally goes as follows:

 

Ÿ  Visitor begins to leave website

Ÿ  Video exit pop appears and urges visitor not to leave

Ÿ  Virtual spokesperson offers visitor incentive to stay, such as a special discount or coupon code

Ÿ  On acceptance, visitor is taken smoothly to the next step

 

Video boomerangs/Video Exit Pops can be invaluable for decreasing abandonment rates at checkout. Shopping cart abandonment is one of the most severe issues for many online retailers, and video pop ups provide that extra bit of reassurance many consumers need. The virtual spokesperson can prompt the would be customer to resume the checkout process by offering guidance and a special reason for continuing. This one on one engagement can provide reassurance that the customer is making a positive choice by completing the checkout.

 

Video pop ups can be placed strategically at high abandonment points on your website, and cued to appear as soon as the visitor makes a decisive move to exit the site. This can vary depending on how your checkout and shopping cart is set up. Generally the best time for a virtual spokesperson to appear would be when the visitor or customer begins to exit the site at one of these crucial moments:

 

Ÿ  After adding something to their shopping cart

Ÿ  After their shopping cart has been edited

Ÿ  After viewing their total once shipping is added

Ÿ  After being asked for their personal information

 

The video pop up can offer a reason for the consumer to complete the transaction, such as a discount, free or expedited shipping, or even a chance to save their shopping cart by registering on your site (which at least secures you a solid lead with hope for a successfully completed purchase at a later time).

 

The main difference between video pop ups and regular text pop ups is that the latter can’t convey the urgency and excitement that a video spokesperson can. Your handpicked actor can literally say ‘Wait – don’t leave!’ and nudge those customers who are on the brink of a purchase to take that final step. For more information on virtual spokespeople and how you can use video boomerangs to decrease abandonment rates, visit us at www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video, video production, website design | 6 Comments »

Adding a Video Spokesperson to your Auto Dealership Website

Wednesday, February 10th, 2010

 

A video spokesperson can be a lifesaver for an auto dealer website. That all important first impression can be carried off in style with website talking heads that project the desired attitude to inspire confidence. Auto websites are by nature intimidating, and a well constructed car dealership video can make all the difference in engaging the customer’s attention and gaining their trust.

 Auto dealership videos should attempt to not only welcome the consumer to the website, but communicate with them in order to inform and instruct. You use your auto video spokesperson to perform several functions, such as:

 Ÿ  Walk visitors through the search process to help them find what they need

Ÿ  Explain any specials, incentives, warranties or guarantees

Ÿ  Extol the virtues of your award winning customer service department

 An online spokesperson can make decisive contact with a potential customer and inspire instant trust. The key to online sales is to connect on an emotional level and create a solid platform from which to move forward with a pitch. Using an online spokesperson can help forge that immediate connection and give the consumer a reason to stay onsite and complete the process.

 Even if the consumer isn’t looking to make an immediate commitment, an auto video spokesperson can make a lasting impression and be the reason for a repeat visit. If the dealership video is cued to appear at critical junctures, it can prevent the visitor from bouncing and possibly get them back on track to complete the desired action. In a highly competitive field such as the auto industry, a website talking head could give your dealership a definite edge on the competition.

 An official car dealership video provides your customers with:

 

Ÿ  A ‘real’ person they can relate to

Ÿ  Exposure to your sales pitch without pressure

Ÿ  Reassurance that they can navigate the online system

Ÿ  A memorable experience that encourages a repeat visit

 

In addition, auto dealership videos can be implemented in video eCards and sent to prospects to encourage visits to the website or offer incentives. This increases web traffic and helps your dealership take advantage of the trend towards online shopping decisions by creating a welcoming, reassuring environment for potential buyers. It also provides you with the opportunity to effectively target your marketing efforts to the most likely prospects.

 

Learn more about website talking heads and see how one can enhance your auto dealership website by visiting us at www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video, video production, website design | 3 Comments »

iSpeakVideo exhibiting at NADA Exposition

Tuesday, February 9th, 2010

iSpeakVideo will be exhibiting in Orlando at the National Automotive Dealers Association (NADA) Annual show February 13-15th, 2010. Stop by and enter to win a Free Web Video Spokesperson at booth #2901.

 

 

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Posted in Internet Marketing, Internet Video, website design | 1 Comment »

Corporate Video Presentations

Monday, February 1st, 2010

 

A corporate video presentation can be utilized for several different purposes.  Web presentation is becoming the tool of choice for educational and training purposes, and has the added benefit of being the perfect medium to detail computer based techniques. Large companies who hold regular seminars or training sessions as well as smaller businesses who only need a few basic presentations can both benefit from high quality corporate video options.

 Video presentation can be invaluable for teaching mixed groups as they appeal to the wide range of learning styles. Visual aids are combined with audio cues and written text to make each point crystal clear. A well put together corporate web video can mean the difference between one forty minute training session and several hour long traditional sessions. Uses for a video web presentation include (but are not limited to):

 Ÿ  Orientation for new hires, or inductees from a different department

Ÿ  On the job training, instructional seminars and presentations

Ÿ  Introduction of new procedures, software or other applications

 

Video presentations allow you to clearly and concisely detail exactly what procedures or steps should be followed for different actions within your company. This includes the preparation of ‘How To’ Videos, ‘How to Order’ Videos, or ‘How to Ship’ Videos to accurately describe each process. Web presentations can also be used to introduce new products or services or process in detail.

 The main benefit of an iVideo Presentation lies in its ability to showcase an online software or application. This increases the value of corporate video by including specific information from the source, instead of relying on simple lists of instructions with no corresponding visual aids. The versatility of corporate video is enhanced by the ability to incorporate screen capturing and integrate the presentation with your website, making your web presentation into a powerful instructional tool. An iVideo presentation can include the following:

 Ÿ  Five minutes of premium video footage

Ÿ  A handpicked actor to deliver key points

Ÿ  Professional scriptwriting

Ÿ  A custom background for a cleaner, professional look

Ÿ  Graphical elements including bullets and text boxes

Ÿ  Screen capturing / website integration

 

There is no limit to the length of your corporate video presentation. Your video spokesperson can appear at any point during the presentation to drive home a point or demonstrate an action. The screen capture allows viewers to see software or application being utilized properly. Learn more about iVideo Presentations and the advantages of virtual spokespersons at http://www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video, video production | 1 Comment »

What are Video Landing Pages?

Wednesday, January 27th, 2010

 

 Landing pages provide a marketing platform tailored to specific requirements and targeted to a specific demographic. A video landing page takes the concept one step further, by providing an experience that feels personal to the visitor and helps them relate directly to the service or product being offered. A walk on spokesperson speaks directly to the visitor, and walks them through the page in a relaxed manner, ensuring that the visitor stays focused and drawing attention to key elements. A typical video landing page will feature the following:

 

Ÿ  A virtual spokesperson selected from a wide range of actors

Ÿ  A professionally written script delivering a powerful message

Ÿ  A lead form to capture pertinent contact information or other data

 

Video landing pages can help any website owner, no matter what field or niche they are targeting. Like regular website landing pages, they provide a place that allows the marketer to drive traffic. When the visitor arrives, they find themselves on a page uniquely developed to relate to their specific search, or customized as the next step resulting from a previous contact. Keyword optimized landing pages can appear in search results, or be the destination that links in email campaigns take readers to.

 

The addition of a walk on spokesperson to a website landing page achieves several things. Together these factors can retain customer attention, encourage action and increase conversion rates:

 

Ÿ  A virtual spokesperson makes the page seem more personal

Ÿ  Video is more interesting and exciting for the viewer than a plain text page

Ÿ  Key points can be easily highlighted by the spokesperson

Ÿ  The call to action is more effective when delivered by a ‘talking head’

Ÿ  Consumers listen to and appreciate the ’short version’ provided by the virtual spokesperson, and get the message even if they won’t read the entire page

 

A walk on spokesperson can save valuable time and money formerly spent tweaking, rewriting and revamping landing pages. Each page can now incorporate a video spokesperson with whom the target demographic can identify. Most importantly, video landing pages can increase conversion rates up to 49% or more!

 

A virtual spokesperson provides a nice change from the typical website landing page by making the consumer feel like they are part of a conversation instead of being bombarded with overblown text and highlighted buzzwords. Either an informational, soft sell approach can be used or an energetic, upbeat demonstration. Learn more about customized video landing pages featuring walk on spokespersons by visiting us at http://www.iSpeakVideo.com

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Posted in Internet Marketing, Internet Video, website design | 4 Comments »

How Website Video Spokespeople Can Increase the Value of Your FAQ

Monday, January 25th, 2010

Adding a video spokesperson to your FAQ page can make it infinitely more valuable to those who visit it. People are far more likely to watch a video that answers their question than to dig through pages of text, and video appeals to a broader learning base than plain text does.

 A web spokesperson can be presented throughout a video FAQ as a helpful personality willing to explain anything that is confusing. The videos themselves can be arranged in groups according to topic, and linked together for easy navigation. People visiting the FAQ page will be able to quickly find the proper answer for their question, and have it delivered in an engaging, friendly format.

 An effectively designed FAQ will not only cut down on redundant questions, it can reduce the amount of customer support staff needed. The video spokespeople effectively take the place of live staff for simple questions. Each FAQ issue can be covered in a segment, and additional videos added at any time.

 The advantages of a video FAQ include:

 Ÿ  Being able to reach visitors who don’t have the inclination to search through a traditional FAQ

Ÿ  Putting your video spokespeople front and center to reinforce their value to your site and by extension to your customers

Ÿ  Reducing the amount of one on one contacts you have to deal with via email or phone in order to answer questions

 

Another benefit is that each separate FAQ video can be tracked, enabling you to discover which segments are viewed most often. This can help you:

 Ÿ  Determine which questions are asked most frequently

Ÿ  Identify portions or features of your site that are confusing

Ÿ  Revamp or develop those section of the site to make them more user friendly.

 Using Video FAQ and a website spokesperson together can give your entire site a friendly feel and accustom your clientele to allowing their issues to be handled remotely. Of course, you should still have another contact option in case the web spokesperson is unable to answer your visitor’s problem, but a well put together video FAQ can go a long way towards automating your site.

 In addition, the video spokespeople on your site can in effect become part of your branding process. Choosing the right face(s) for your video FAQ can make a difference in how effective it ultimately is. Learn more about website talking heads and see one in action by visiting us at our website at http://www.iSpeakVideo.com

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Posted in Internet Marketing, Internet Video, website design | 4 Comments »

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