Posts Tagged ‘virtual spokesperson’

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Attorneys & Law Firms Seeing Benefits of Online Video Spokesperson

Thursday, April 29th, 2010

With the advance of the internet as a major advertising tool, certain industries stand out as perfect candidates for the use of virtual spokespersons. Lawyers depend on the trust of their clients to work effectively and generate new clients, but it is difficult to relate personally through a website that only offers still photos and text. The solution? Create a lawyer video to interact with visitors to your site and introduce yourself in way that instantly generates trust and goodwill.

 

Attorney videos can turn your face and voice into a recognizable brand, enabling you to speak directly to prospective clients. Instead of an archaic picture of you staring back at them with a logo or motto, visitors to your website will be greeted by a realistic portrayal of you that speaks directly to their concerns and needs. This enables you to begin building a personal relationship  on first contact. Lawyer videos will make your website stand out from the rest, and visitors will feel instantly important and that they are being taken seriously.

 

Using a video spokesperson on your site can benefit your practice in many ways:

 

Ÿ  You get to look directly into your prospective clients’ faces and create a personal bond with them

Ÿ  Visitors to your site will instantly be impressed by the care you take to address them personally

Ÿ  Your face and voice will become familiar through the attorney videos, creating a strong brand

Ÿ  You will be able to explain in your own words how your services can solve your clients’ problems

Ÿ  The legal videos can reach even a distracted or distraught audience by giving them information in an easy to understand and assimilate format.

 

Using a web spokesperson allows you to instantly capture your visitor’s attention, relay a message that directly speaks to their problem or concern, and start building a rapport within seconds of their arrival on your site. Once the initial bond is made, they will be able to mentally picture you as their lawyer, and will be more likely to come back to make use of your services and protection. In addition, lawyer videos can be used in several places on your legal firm website to describe various legal situations they might be facing, and assure them that you are qualified to handle their case.

 

Visit http://www.ispeakvideo.com/attorneyvideos/ to discover how your face and voice can become your biggest asset when presented as a video spokesperson on your law firm website.

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Should I be my own Video Spokesperson or Hire an an Actor? Part 2

Saturday, April 10th, 2010

Should I use an actor or be my own video spokesperson? A few weeks ago I posted an article on this topic (http://ispeakvideo.com/blog/?p=80 ) .  I felt it necessary to discuss it further and provide examples.  This is a common question that we get asked quite a bit at iSpeakVideo. 

The answers is: It Depends!  It depends on a two key questions.  Are you the face of the company? &   How comfortable are you in front of the camera?  Some industries it just makes sense to be your own web spokesperson especially if you are the face/brand of the company.  Insurance, Real Estate, Medical, Legal are all industries where the owner is the brand.  The old adage “people buy from people” still resonates today.  So, if you are the brand then it’s kind of hard to justify hiring an actor to be on your website.  However, there is a caveat.  Comfortability?  The worst thing you can do is get on camera and be nervous and not represent website/brand in a confident/professional manner.  If this is a real concern that you can’t get past then it may  be better to hire a professional actor.  At iSpeakVideo, we always include Professional Direction & a teleprompter.  Which really helps! 

Below are a few examples sites where the client was the spokesperson themselves and I feel each of them did a really good job explaining their message and representing their company professionally and effectively.  The message came across sincere…these folks are all very passionate about their business and it shows! 

Examples:

http://www.howardkayeinsurance.com

http://mleye.com/ 

http://www.robertheyman.com

http://www.powterinsurance.com/

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Posted in Internet Marketing, Uncategorized, video production | 1 Comment »

iSpeakVideo- Your One Stop Shop for Online Video

Monday, March 15th, 2010

 iSpeakVideo appeared on the scene in 2007 featuring video spokespeople as a new and improved way to use online video. They quickly proved that a website spokesperson can significantly increase conversion rates, decrease bounce or abandonment rates  and generate buzz and excitement about almost any product or service.

 Over the past three years iSpeakVideo has grown from an inspired startup to a leader in the industry, boasting an impressive client roster of over 4,000 clients including such big name retailers as:

 

Ÿ  UPS

Ÿ  Verizon

Ÿ  Microsoft

Ÿ  BB&T Bank

Ÿ  1800 PetMeds

Ÿ  Overstock.com

Ÿ  Seagate Technology

 

iSpeakVideo clients range from large Fortune 500 companies to small mom and pop operations, from internet based startups to small town businesses with an internet presence. Any company regardless of size or staff can benefit from implementing a virtual spokesperson to engage consumers and encourage online sales. Data collection efforts are accomplished more easily with the gentle prompting of video spokespeople, and even those who would rather leave than read long pages of text will stop to watch and listen to a walk on spokesperson.

 

A hands on approach accompanies every online video made. Clients don’t have to arrange for an actor, prepare a script or worry about quality control or integration – everything is handled by a team of professionals. Each video produced includes:

 

Ÿ  Scriptwriting

Ÿ  Pre-shoot call with director

Ÿ  Actor of choice (out of over 250 on call)

Ÿ  Website integration

Ÿ  HD quality video

Ÿ  Assigned production coordinator

 

…and more. iSpeakVideo has streamlined the process to provide a hands on, in the loop feeling for the client in tandem with a completely smooth process from the first step to the last. The client provides their vision and selects their ideal actor – and the team takes it from there.

 

iSpeakVideo has expanded from simple website integration, and now provides a host of other products that implement virtual spokespeople. They also offer all of their products to qualifying resellers such as website designers, advertisers and online marketing agencies. Selections include:

 

Ÿ  Walk on spokespersons

Ÿ  Video emails

Ÿ  Video FAQ

Ÿ  Corporate video presentations

Ÿ  Video product demonstrations

Ÿ  Video landing pages

 

 

Website talking heads can appear in video boomerangs to reduce bounce rates, and virtual spokespersons can minimize shopping cart abandonment by offering incentives and reassurance to consumers on the tipping point. All of iSpeakVideo’s many products are of the highest quality and are backed by definitive studies and a top notch professional team. Learn more about walk on spokespersons and online video by visiting us at www.iSpeakVideo.com.

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Posted in Internet Marketing, Internet Video, video production, website design | 2 Comments »

iSpeakVideo Rated #1 Virtual Spokesperson company by TopSeos.

Wednesday, March 3rd, 2010

We are pleased to announced that www.iSpeakVideo.com was voted #1 again as the top Virtual Spokesperson company online by TopSeos. We work very hard to keep our customers happy and always strive to create new and innovative products to help websites owners explain their value proposition in an clear and engaging manner.   

http://www.topseos.com/rankings-of-best-virtual-spokesperson-companies

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Posted in Internet Marketing, Internet Video, online retail, video production, website design | No Comments »

Adding a Web Video Spokesperson to your Shopping Cart Check Out Page

Wednesday, February 24th, 2010

Online Retailers

Adding a Web Video Spokesperson to your Shopping Cart Check Out Page

 A video spokesperson may seem like a natural choice for various pages on your corporate website. They add a personal touch no matter what your product or service is, and can increase customer attentiveness while delivering a clear, empowered call to action. Some of the places on your website that could benefit (and where you may already thought of putting a virtual spokesperson) include:

 

Ÿ  The home page

Ÿ  Your ‘About Us’ page

Ÿ  The FAQ section

Ÿ  Landing pages

Ÿ  Product demonstrations

 

There is one more place that is often overlooked, however, and this is where using retail video can really pay off by making a major customer impression. This is your shopping cart checkout page. Worrying about first impressions is only half the game – you should also be concerned about final impressions, especially if you hope for referrals or repeat business.

 

Traditionally, a checkout page is impersonal and professional looking, and its only purpose is to collect the data for the transaction and carry out the charge. This is often followed by a plain thank you page that can leave the customer feeling let down. This is where you have a chance to make one last contact as your customer exits your site, and encourage them to return.

 

A video checkout can bring a personal touch to your website that makes it more interactive for the user. It allows you to send a message to your visitor that leaves them with a lasting memory of your website and how positive their experience was. A video spokesperson appearing to thank them personally and extend an incentive to return as they complete their transaction can help.

 

The many benefits of using retail video or a virtual spokesperson include:

 

Ÿ  The ability to thank the customer personally for their purchase

Ÿ  The opportunity to offer a coupon code or other incentive to return

Ÿ  The chance for a lasting impression that will remain associated with your site and make customers speak positively about their experience to others

 

Offering a discount code is a proven tactic to ensure repeat business.  By using a video spokesperson, you increase the chances that your offer will register with the consumer. If you offer an incentive for referred business, now is the time to promote that angle as well. Learn more about retail video, discover the power of a virtual spokesperson, and see one in action by visiting us at our website at www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video, online retail, video production, website design | 1 Comment »

What is a Video Exit Pop?

Monday, February 15th, 2010

 

  A video exit pop also known as a video boomerang is a tool which can be used to significantly decrease abandonment rates and recapture a potential customer’s interest. When a visitor begins to exit a website, a video exit pop can appear and convince them not to leave. The exit pop can be strategically placed and provide some sort of incentive for the visitor to remain, complete an action, or make a purchase. The sequence of events involved in using a virtual web spokesperson to recapture the visitor’s attention generally goes as follows:

 

Ÿ  Visitor begins to leave website

Ÿ  Video exit pop appears and urges visitor not to leave

Ÿ  Virtual spokesperson offers visitor incentive to stay, such as a special discount or coupon code

Ÿ  On acceptance, visitor is taken smoothly to the next step

 

Video boomerangs/Video Exit Pops can be invaluable for decreasing abandonment rates at checkout. Shopping cart abandonment is one of the most severe issues for many online retailers, and video pop ups provide that extra bit of reassurance many consumers need. The virtual spokesperson can prompt the would be customer to resume the checkout process by offering guidance and a special reason for continuing. This one on one engagement can provide reassurance that the customer is making a positive choice by completing the checkout.

 

Video pop ups can be placed strategically at high abandonment points on your website, and cued to appear as soon as the visitor makes a decisive move to exit the site. This can vary depending on how your checkout and shopping cart is set up. Generally the best time for a virtual spokesperson to appear would be when the visitor or customer begins to exit the site at one of these crucial moments:

 

Ÿ  After adding something to their shopping cart

Ÿ  After their shopping cart has been edited

Ÿ  After viewing their total once shipping is added

Ÿ  After being asked for their personal information

 

The video pop up can offer a reason for the consumer to complete the transaction, such as a discount, free or expedited shipping, or even a chance to save their shopping cart by registering on your site (which at least secures you a solid lead with hope for a successfully completed purchase at a later time).

 

The main difference between video pop ups and regular text pop ups is that the latter can’t convey the urgency and excitement that a video spokesperson can. Your handpicked actor can literally say ‘Wait – don’t leave!’ and nudge those customers who are on the brink of a purchase to take that final step. For more information on virtual spokespeople and how you can use video boomerangs to decrease abandonment rates, visit us at www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video, video production, website design | 6 Comments »

Corporate Video Presentations

Monday, February 1st, 2010

 

A corporate video presentation can be utilized for several different purposes.  Web presentation is becoming the tool of choice for educational and training purposes, and has the added benefit of being the perfect medium to detail computer based techniques. Large companies who hold regular seminars or training sessions as well as smaller businesses who only need a few basic presentations can both benefit from high quality corporate video options.

 Video presentation can be invaluable for teaching mixed groups as they appeal to the wide range of learning styles. Visual aids are combined with audio cues and written text to make each point crystal clear. A well put together corporate web video can mean the difference between one forty minute training session and several hour long traditional sessions. Uses for a video web presentation include (but are not limited to):

 Ÿ  Orientation for new hires, or inductees from a different department

Ÿ  On the job training, instructional seminars and presentations

Ÿ  Introduction of new procedures, software or other applications

 

Video presentations allow you to clearly and concisely detail exactly what procedures or steps should be followed for different actions within your company. This includes the preparation of ‘How To’ Videos, ‘How to Order’ Videos, or ‘How to Ship’ Videos to accurately describe each process. Web presentations can also be used to introduce new products or services or process in detail.

 The main benefit of an iVideo Presentation lies in its ability to showcase an online software or application. This increases the value of corporate video by including specific information from the source, instead of relying on simple lists of instructions with no corresponding visual aids. The versatility of corporate video is enhanced by the ability to incorporate screen capturing and integrate the presentation with your website, making your web presentation into a powerful instructional tool. An iVideo presentation can include the following:

 Ÿ  Five minutes of premium video footage

Ÿ  A handpicked actor to deliver key points

Ÿ  Professional scriptwriting

Ÿ  A custom background for a cleaner, professional look

Ÿ  Graphical elements including bullets and text boxes

Ÿ  Screen capturing / website integration

 

There is no limit to the length of your corporate video presentation. Your video spokesperson can appear at any point during the presentation to drive home a point or demonstrate an action. The screen capture allows viewers to see software or application being utilized properly. Learn more about iVideo Presentations and the advantages of virtual spokespersons at http://www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video, video production | 1 Comment »

What are Video Landing Pages?

Wednesday, January 27th, 2010

 

 Landing pages provide a marketing platform tailored to specific requirements and targeted to a specific demographic. A video landing page takes the concept one step further, by providing an experience that feels personal to the visitor and helps them relate directly to the service or product being offered. A walk on spokesperson speaks directly to the visitor, and walks them through the page in a relaxed manner, ensuring that the visitor stays focused and drawing attention to key elements. A typical video landing page will feature the following:

 

Ÿ  A virtual spokesperson selected from a wide range of actors

Ÿ  A professionally written script delivering a powerful message

Ÿ  A lead form to capture pertinent contact information or other data

 

Video landing pages can help any website owner, no matter what field or niche they are targeting. Like regular website landing pages, they provide a place that allows the marketer to drive traffic. When the visitor arrives, they find themselves on a page uniquely developed to relate to their specific search, or customized as the next step resulting from a previous contact. Keyword optimized landing pages can appear in search results, or be the destination that links in email campaigns take readers to.

 

The addition of a walk on spokesperson to a website landing page achieves several things. Together these factors can retain customer attention, encourage action and increase conversion rates:

 

Ÿ  A virtual spokesperson makes the page seem more personal

Ÿ  Video is more interesting and exciting for the viewer than a plain text page

Ÿ  Key points can be easily highlighted by the spokesperson

Ÿ  The call to action is more effective when delivered by a ‘talking head’

Ÿ  Consumers listen to and appreciate the ’short version’ provided by the virtual spokesperson, and get the message even if they won’t read the entire page

 

A walk on spokesperson can save valuable time and money formerly spent tweaking, rewriting and revamping landing pages. Each page can now incorporate a video spokesperson with whom the target demographic can identify. Most importantly, video landing pages can increase conversion rates up to 49% or more!

 

A virtual spokesperson provides a nice change from the typical website landing page by making the consumer feel like they are part of a conversation instead of being bombarded with overblown text and highlighted buzzwords. Either an informational, soft sell approach can be used or an energetic, upbeat demonstration. Learn more about customized video landing pages featuring walk on spokespersons by visiting us at http://www.iSpeakVideo.com

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Posted in Internet Marketing, Internet Video, website design | 4 Comments »

The popular Website Video Spokesperson From iSpeakVideo is now Included in New ‘Start, Run & Grow Your Business’ Software Package

Wednesday, January 6th, 2010

Boca Raton, FL 12/22/09  – iSpeakVideo, LLC is pleased to announce its popular Online Video Spokesperson product has been included in a new software package designed for budding entrepreneurs, ‘Start, Run & Grow Your Business’ (SRG).  The package, compiled and sold by Palo Alto Software, contains over 45 software tools to help entrepreneurs and small businesses get up and running, making it one of the most comprehensive small business toolkits ever assembled.

 The “Website Video Spokesperson” product is an HD quality borderless video that appears directly on any website in strategic areas. The product is designed to help engage visitors to take action or help explain a product or service more clearly.  A video spokesperson is great for Home Pages, Landing Pages, FAQ’s, Product Demos, Check Out Pages, and more.  Each order includes Actor of Choice, Scriptwriting, Assigned Production Coordinator, Pre-Shoot Call with Director, & Website Integration.

 Other programs incorporated into SRG include software for bookkeeping, timesheet management, project management, storing passwords, creating press releases, doing payroll, and taxes.  Additionally, the package includes a full year’s subscription to Email Center Pro, Palo Alto Software’s leading customer service email management program.

 Also included are numerous guides to business planning and other startup advice, and discounts on services such as external consultants to help determine the best legal structure for the company.  Other offers such as logo development from HP’s LogoWorks, a web domain from Network Solutions, and business cards from VistaPrint, will help new companies improve their visual identity.

 SRG also comes with a free one-year subscription to Inc. magazine, one of the country’s leading small business publications. Free credits for online surveys and email marketing from VerticalResponse can help entrepreneurs carry out relevant market research and focused online marketing, while sales contacts from Jigsaw will assist in generating new leads.

 ‘Start, Run & Grow Your Business will be on shelves starting October 1st in Target stores nationwide.  Start, Run & Grow Your Business and Start, Run & Grow Your Business PLUS, which features even more functionality, will also be available at Amazon, Fry’s, J&R, Apple and other retail outlets nationwide.

 About iSpeakVideo, LLC.

 iSpeakVideo, LLC produces and develops cutting edge online video content including the popular “Website Video Spokesperson” product.  iSpeakVideo’s entire video product line is designed to help business owners explain their website message clearly.  iSpeakVideo takes a turnkey approach which includes planning, talent, scriptwriting, HD video production, assigned production coordinator, & website integration.   Other products include iVideo Header, iVideo Presentation, Video E-Cards, Video FAQ, Video Landing Pages, and more.  

 iSpeakVideo, LLC was founded in 2007 and is a privately-owned corporation based in Boca Raton, FL.  For more information on iSpeakVideo’s engaging video products, visit www.iSpeakVideo.com

 About Palo Alto Software, Inc.

Palo Alto Software, Inc. develops, publishes, and markets software products for use with personal computers. Business Plan Pro is the best selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software’s marketing-planning product is Marketing Plan Pro powered by Duct Tape Marketing. This combined product line offers “know-how” solutions that have made Palo Alto Software the market leader in its category.

 Palo Alto Software was founded in 1988 and is a privately-owned corporation based in Eugene, Oregon. For more information about Palo Alto Software products, visit, www.paloalto.com.

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What is Online Video, and How Can I Use it on My Website?

Tuesday, January 5th, 2010

Employing an online spokesperson is the perfect way to personalize your customers’ experience. Making the best possible first impression is vital, which is why companies spend thousands of dollars annually on webpage layout and design. Dozens of man-hours can be spent agonizing over how much information to include and where on the screen to place it to best catch a visitor’s eye. A walk on spokesperson is an instant, cost effective way to eliminate the guesswork!

 Online video presents the opportunity for you to interact with prospective customers in a personal way. Visitors arriving at your site are greeted and walked through the benefits of your product or service by a knowledgeable, engaging personality. You don’t have to worry about where to post your most important information to make sure it is seen; just put it in script form and let your web spokesperson share it directly with the customer.

 

The benefits of website ‘talking heads’ include:

 

Ÿ  The ability to instantly capture (and keep) your customers’ attention

Ÿ  A friendly, down to earth explanation of what your site offers

Ÿ  Targeted, direct messages for your niche market

Ÿ  ‘Customer Service’ that is personal and positive

Ÿ  A ‘face’ for your brand or company

 

An online spokesperson connects in a way that plain text and graphics cannot. They can draw your visitor in and engage them on an emotional level, creating a feeling of trust and delivering a personal, effective call to action. By creating an online persona that appeals to your target demographic, you can present your information in a convincing format and effectively build trust with your visitors.

 

You can use a walk on spokesperson to:

 

Ÿ  Give your visitors a ‘real’ person to relate to

Ÿ  Educate and inform visitors about your products and services

Ÿ  Deliver your sales pitch in a relaxed, informal manner

Ÿ  Reassure visitors who are wary of shopping or gathering information online

Ÿ  Increase sales and create a memorable experience

 

Research shows that walk on spokespersons can dramatically increase time on site as well as conversion rates. Online video is a highly interactive medium, using sight and sound to make a lasting impression. An appeal from a web spokesperson can create the emotional setting needed to encourage consumers making the leap from window shopper to buyer.

 

Using an online spokesperson to present your call to action can make your company the one that stands out from the crowd. You can choose from dozens of professional actors, ensuring you get the look and feel you want for your brand – or even play the part yourself! Learn more about website talking heads and see one in action by visiting us at our website at www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video, Uncategorized, website design | 2 Comments »

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