Posts Tagged ‘video spokesperson’

Should I be my own Video Spokesperson or Hire an an Actor? Part 2

Saturday, April 10th, 2010

Should I use an actor or be my own video spokesperson? A few weeks ago I posted an article on this topic (http://ispeakvideo.com/blog/?p=80 ) .  I felt it necessary to discuss it further and provide examples.  This is a common question that we get asked quite a bit at iSpeakVideo. 

The answers is: It Depends!  It depends on a two key questions.  Are you the face of the company? &   How comfortable are you in front of the camera?  Some industries it just makes sense to be your own web spokesperson especially if you are the face/brand of the company.  Insurance, Real Estate, Medical, Legal are all industries where the owner is the brand.  The old adage “people buy from people” still resonates today.  So, if you are the brand then it’s kind of hard to justify hiring an actor to be on your website.  However, there is a caveat.  Comfortability?  The worst thing you can do is get on camera and be nervous and not represent website/brand in a confident/professional manner.  If this is a real concern that you can’t get past then it may  be better to hire a professional actor.  At iSpeakVideo, we always include Professional Direction & a teleprompter.  Which really helps! 

Below are a few examples sites where the client was the spokesperson themselves and I feel each of them did a really good job explaining their message and representing their company professionally and effectively.  The message came across sincere…these folks are all very passionate about their business and it shows! 

Examples:

http://www.howardkayeinsurance.com

http://mleye.com/ 

http://www.robertheyman.com

http://www.powterinsurance.com/

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Posted in Internet Marketing, Uncategorized, video production | 1 Comment »

Online Videos for Dentists and Doctors

Thursday, April 8th, 2010

 

The internet has revealed staggering new implications for advertising and creating personal service provider / client connections.  Medical professionals such as doctors and dentists require the trust of their patients in order to be effective. Most practitioners now have websites of their own to help prospective patients find them, but it is often difficult to establish a bond through a flat page of text and a photo. Fortunately, there is an easy way to add depth and personality through the use of a web spokesperson by creating medical videos.

 

A dentist or orthodontist can use dental videos to introduce themselves and their techniques. A virtual spokesperson can also be incorporated into dentist videos to present such topics as ‘First trip to the dentist’ or ‘Everything you need to know about braces’ in order to reduce patient anxiety and explain procedures to make them less scary. The ability to talk directly to patients and define terms and procedures can set your practice above your competitors.

 

Doctors can also benefit in much the same way, using physician videos to familiarize potential patients with themselves and their staff, and offering answers to commonly asked questions about their specialty. Visitors to your website can easily receive pertinent information in an easy to understand format that leaves them feeling grateful and impressed by your attention to detail.

 

Online Medical videos can benefit your practice in many ways, including:

 

Ÿ  Creating a quick bond between you and prospective patients

Ÿ  Impressing visitors to your site with your thoroughness and knowledge

Ÿ  Familiarizing future patients with your face, voice and techniques

Ÿ  Branding you as ‘practitioner behind the practice’ and giving your patients a tangible idea of ‘who you are’ and ‘what you can offer’

Ÿ  Allowing worried or distracted patients access to the information they need without delay

 

When you include a web spokesperson on your dental website or medical website, you are able to focus visitors attention in the right direction from the first moment they arrive, eliminating confusion and allowing them to quickly find what they need. Physician or dentist videos can be developed both to represent you and your practice, as well as providing information to targeted visitors looking for information on a particular condition or treatment.

 

If you are a doctor or dentist with your own practice, visit www.ispeakvideo.com and ask how you can have a video spokesperson added to your dental website  to deliver dental or medical videos to your existing and potential patient base.

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Posted in Internet Video, dentist, physician, video production, website design | 1 Comment »

iSpeakVideo Rated #1 Video Spokesperson Company by TopSEOS

Thursday, April 1st, 2010

iSpeakVideo is proud to announce that we are the top rated video spokesperson company by TopSEOS for April 2010.   We are very a proud of this accomplishment.  We always strive to deliver excellent customer service & innovative solutions for our growing list of clients. 

See our #1 ranking: http://www.topseos.com/rankings-of-best-virtual-spokesperson-companies

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Posted in video production, website design | No Comments »

Video Banners and Ad Units

Wednesday, March 31st, 2010

 

Click-to-play video ads are one of the highest converting types of ad units available. You can choose from a variety of shapes and sizes, including video banner ads that run across the page horizontally, video ad units that can be placed in ad blocks on a webpage, or video skyscrapers that run vertically – usually down the right hand side of a page to draw attention.

 

When you add video banners to your site, you increase the chances that your visitors will have their interest captured and that they will stick around to watch the entire advertisement. The sudden movement of a video spokesperson in an ad unit and the subsequent 10-second video will grab your visitors’ attention and keep it, getting the message across in a memorable, entertaining format.

 

Once the ad is finished, your visitor should be sufficiently intrigued to click on the ad unit, banner or video skyscraper, boosting your conversion rate and increasing your return on investment. The video spokesperson literally talks the prospective customer into taking the desired action by providing a personality they can relate to.

 

Video banners, video skyscrapers or video ad units can work to:

 

Ÿ  Maximize a customer’s ability to understand or relate to an offering

Ÿ  Effectively demonstrate features and convincingly explain benefits

Ÿ  Personally engage the customer and create a bond of trust

 

Online video can enhance the advertising experience for all three groups of participants – users, advertisers, and publishers. The various formats and sizes available mean you can easily fit a video banner or ad into any website layout. This can create movement and animate your entire website, creating interest on the part of your website visitors and allowing you to reach each one with a personal message about the product or service your are trying to promote.

 

To maximize your earning potential, choose the video spokesperson that most closely represents your target demographic, and then create an online video that includes a clear call to action. Once you have placed the video ad unit on your site in either banner, block or skyscraper form, you can sit back and watch your conversions begin to pick up speed. The video ads will add depth to your site and prevent it from feeling static and ordinary.

 

For more information on how to increase conversions by adding a video spokesperson to your website in the form of a video banner, skyscraper or ad unit, visit www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video | 2 Comments »

Video Spokesperson Reseller Program for Website Designers

Tuesday, March 9th, 2010

 

The field of website design is expanding to include ever more complex graphical elements. Now, with the ability to resell video spokesperson products along with their own website design packages, online business owners can increase their profits and provide cutting edge technology to their clients. There are several specific fields or categories where an OEM video spokesperson product can be extremely valuable, including:

 

Ÿ  Online marketing companies specializing in website design and sales

Ÿ  Website designers – both individual professional designers and large firms

Ÿ  Advertising agencies looking for something fresh and new to offer clients

 

Being able to offer a customer base something the competition hasn’t even thought of can set a website design company apart. Web designers are realizing the value of walk on spokespersons to their clients, and beginning to show interest in adding video spokespeople to their list of available products due to queries from clientele interested in website talking heads.

 

Becoming a virtual spokesperson reseller requires qualifying for a legitimate OEM program and following the guidelines set forth by the original company. Once approved, the website designer or online marketer can resell video spokesperson packages at a reduced rate along with their own services. This allows more businesses to provide walk on spokespeople in tandem with de4sign or advertising packages.

 

Video spokesperson resellers are set up with everything they need to succeed. Included in a typical reseller program are a number of tools to ensure smooth implementation and access to a wide range of OEM video spokesperson actors. A video partner webpage can help promote the concept to prospective customers, and training is included to allow resellers to deliver the same high quality product as the original.

 

The goal of a virtual spokesperson reseller program is to provide website designers, advertising agencies and online marketers to bring the product to a wider range of people at an affordable price. Being able to add an OEM video spokesperson to a website design can create greater appeal and ensure a higher conversion rate at the end of the line.

 

Those business owners and service providers who become resellers can assure their clients that they are delivering cutting edge technology. This can positively impact conversions and ROI, and open the door to more business and referrals. In addition, the possibilities for use in niche markets are ever expanding.

 

Learn more about our video spokesperson reseller program by visiting us at www.ispeakvideo.com/resellers.php.

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Posted in Internet Video, video production, website design | 15 Comments »

Adding a Web Video Spokesperson to your Shopping Cart Check Out Page

Wednesday, February 24th, 2010

Online Retailers

Adding a Web Video Spokesperson to your Shopping Cart Check Out Page

 A video spokesperson may seem like a natural choice for various pages on your corporate website. They add a personal touch no matter what your product or service is, and can increase customer attentiveness while delivering a clear, empowered call to action. Some of the places on your website that could benefit (and where you may already thought of putting a virtual spokesperson) include:

 

Ÿ  The home page

Ÿ  Your ‘About Us’ page

Ÿ  The FAQ section

Ÿ  Landing pages

Ÿ  Product demonstrations

 

There is one more place that is often overlooked, however, and this is where using retail video can really pay off by making a major customer impression. This is your shopping cart checkout page. Worrying about first impressions is only half the game – you should also be concerned about final impressions, especially if you hope for referrals or repeat business.

 

Traditionally, a checkout page is impersonal and professional looking, and its only purpose is to collect the data for the transaction and carry out the charge. This is often followed by a plain thank you page that can leave the customer feeling let down. This is where you have a chance to make one last contact as your customer exits your site, and encourage them to return.

 

A video checkout can bring a personal touch to your website that makes it more interactive for the user. It allows you to send a message to your visitor that leaves them with a lasting memory of your website and how positive their experience was. A video spokesperson appearing to thank them personally and extend an incentive to return as they complete their transaction can help.

 

The many benefits of using retail video or a virtual spokesperson include:

 

Ÿ  The ability to thank the customer personally for their purchase

Ÿ  The opportunity to offer a coupon code or other incentive to return

Ÿ  The chance for a lasting impression that will remain associated with your site and make customers speak positively about their experience to others

 

Offering a discount code is a proven tactic to ensure repeat business.  By using a video spokesperson, you increase the chances that your offer will register with the consumer. If you offer an incentive for referred business, now is the time to promote that angle as well. Learn more about retail video, discover the power of a virtual spokesperson, and see one in action by visiting us at our website at www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video, online retail, video production, website design | 1 Comment »

Adding a Video Spokesperson to your Auto Dealership Website

Wednesday, February 10th, 2010

 

A video spokesperson can be a lifesaver for an auto dealer website. That all important first impression can be carried off in style with website talking heads that project the desired attitude to inspire confidence. Auto websites are by nature intimidating, and a well constructed car dealership video can make all the difference in engaging the customer’s attention and gaining their trust.

 Auto dealership videos should attempt to not only welcome the consumer to the website, but communicate with them in order to inform and instruct. You use your auto video spokesperson to perform several functions, such as:

 Ÿ  Walk visitors through the search process to help them find what they need

Ÿ  Explain any specials, incentives, warranties or guarantees

Ÿ  Extol the virtues of your award winning customer service department

 An online spokesperson can make decisive contact with a potential customer and inspire instant trust. The key to online sales is to connect on an emotional level and create a solid platform from which to move forward with a pitch. Using an online spokesperson can help forge that immediate connection and give the consumer a reason to stay onsite and complete the process.

 Even if the consumer isn’t looking to make an immediate commitment, an auto video spokesperson can make a lasting impression and be the reason for a repeat visit. If the dealership video is cued to appear at critical junctures, it can prevent the visitor from bouncing and possibly get them back on track to complete the desired action. In a highly competitive field such as the auto industry, a website talking head could give your dealership a definite edge on the competition.

 An official car dealership video provides your customers with:

 

Ÿ  A ‘real’ person they can relate to

Ÿ  Exposure to your sales pitch without pressure

Ÿ  Reassurance that they can navigate the online system

Ÿ  A memorable experience that encourages a repeat visit

 

In addition, auto dealership videos can be implemented in video eCards and sent to prospects to encourage visits to the website or offer incentives. This increases web traffic and helps your dealership take advantage of the trend towards online shopping decisions by creating a welcoming, reassuring environment for potential buyers. It also provides you with the opportunity to effectively target your marketing efforts to the most likely prospects.

 

Learn more about website talking heads and see how one can enhance your auto dealership website by visiting us at www.ispeakvideo.com.

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Posted in Internet Marketing, Internet Video, video production, website design | 3 Comments »

ONLINE VIDEO SPOKESPERSON COMPANY FURTHER EXPANDS BRAND INTERNATIONALLY

Tuesday, August 19th, 2008

 

 (BOCA RATON, FL)— iSpeakVideo the leader in providing business websites with online video spokesperson has announced that it now has added operations in the UK, Australia, Spain and Portugal to match its already existing service in Japan- iSpeakVideo Japan.

According to Erik Kretschmar, VP of business development for the company, iSpeakVideoUK, based in London, went live on July 26th.  AngloMedia Ltd. is partnering with iSpeakVideo and will manage the U.K. operation.  AngloMedia will serve as managing partner of iSpeakVideo Australia, which is set to launch in early August.  The company has also signed an agreement with Internet Business Technologies

 to launch both iSpeakVideoPortugal and iSpeakVideoSpain.  Kretschmar said they expect that both of those European sites will go live by the beginning of August.  iSpeakVideo first began serving the Japanese-speaking Asian market when it launched Tokyo-based iSpeakVideoJapan in December 2007. 

 

“We are excited that we’re able to advance our global market strategy by adding two key partners to our team in four new countries,” Kretschmar said.  “With the addition of these markets, we’re on our way to making our exciting brand available to businesses worldwide.” 

Kretschmar added that each partner will be able to offer client companies a complete line of iSpeakVideo products beyond the company’s signature service, the popular Virtual Spokesperson.  Also available will be the iVideo Header, where the spokesperson interacts with graphics and screenshots; the iVideo Presentation, providing a more in-depth explanation; iVideoFAQ’s to answer visitors’ questions; iVideo Product Demos; iVideo Banners /Ad Units; and even iVideo Distribution, which allows businesses to add their virtual spokesperson to video advertising networks and social networking sites.   

 

About iSpeakVideo, Inc. – Headquartered in Boca Raton, Florida, FL iSpeakVideo is home to a state-of-the-art video production studio, talented technology and creative teams, sales force and customer service.  It maintains a network of more than thirty video studios in every region of the U.S. plus Canada, Europe and Asia to meet clients’ needs.  iSpeakVideo also operates iSignVideo, which provides online sign language services for the hearing impaired.

About Anglo Media Ltd – Based in London, Anglo Media Ltd is dedicated

to delivering high quality, cost effective borderless iSpeakVideo products to

 websites.  With over 10 years experience in delivering video

 products Anglo Media can advise and help develop video strategies for

 companies wanting to improve the effectiveness of their websites and company

 presentation collateral. 

 

About IBT – Internet Business Technologies.  IBT is a global provider of e-

business solutions. Our modular applications and agile tools, built on a robust

framework for personalization and self-service, power mission-critical web portals

that deliver unparalleled added value to diverse customers. Hundreds of

organizations, — including Bank Itau Europa, Bank Credibom, Bank

Flexibom, Sorisa, ANA Aeroportos, Emparque, REXEL –rely on IBT as the

partner of choice for their e-business initiatives. For more information visit our

website at http://www.ibt.pt

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Posted in Internet Video | 3 Comments »

Ten Tips to Adding a Video Spokesperson to your website

Tuesday, April 1st, 2008

Adding a Video Spokesperson to your website can not only improve conversion rates but also help you explain your product or service with ease. 

 

Some companies do a very good job of using a Video Spokesperson on their website.  However, there are a lot of mistakes that are being made that can significantly hurt a websites appeal. 

I’d like to help by sharing with you our “10 Tips to Adding a Video Spokesperson to your website”.   

 

1.       General Script = Longer Life:  Make sure the message is general enough so it stays fresh.  Stay away from price points and dates as this will cause your message to go “stale” and force you to purchase more unnecessarily.

2.       Add a Call To Action: The goal of the script is to not only explain your business it’s also to add a call to action.  You want to engage the user to sign up or buy not just talk to them.   It is even possible to add a sign up form or contact us button.  Example: www.maispace.com

3.       Half Body: There are benefits to having your Virtual Spokesperson shot both half body and full body.  In the half body format, you will see much more of the actor’s facial features which leads to more sincerity. 

4.       Full Body:  Choosing a full body spokesperson will allow you to use the spokesperson to point at various page or sections of the website.  It will appear that a small person is on your page.   

5.       Choosing an Actor:  Choose an actor or actress that fits your target market.  If your market is geared towards baby boomers it makes sense to have an online spokesperson that is of the same age range.

6.       Actor Quality: Make sure you see the actor you have seen in some other performances.  It’s imperative to choose an actor that is good quality and will represent your company with professionalism.  Don’t sacrifice on the quality of the actor.   

7.       Video Length: Keep it brief on the home page:  The key component to a video spokesperson is to explain a product or service, but also the goal is to direct traffic to specific sections or specials within the website.  Keep it brief on the home page under 45 seconds.  The user does not want to watch a 2 minute video on your business.  You are much better off with a quick video on home page then elaborating about a specific subject once the user gets to that specific page.   

8.       User Experience:  You have the ability when adding a spokesperson to customize it where if the same user comes back to the same page within a 24 or 48 hour period of time, then that user would not get “force fed” the same video again.  The user would be given the option to play the video again if they chose to, but wouldn’t be forced to watch it again.   It is important to be courteous to your users and look at their experience when adding a video spokesperson

9.       Close Captioning- Adding close captioning is important.  The reality is that some users don’t have speakers or are deaf.  Therefore, taking into consideration their needs is imperative. 

10.   HD Quality- Make sure the videos that you use are always shot in HD.  We live in a world where we are judged by our appearance.  If you have videos on your website that do not represent your business in an ultra-professional manner it’s waste to even add a video.  Quality is key! 

 www.iSpeakVideo.com

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Posted in Internet Video | 24 Comments »

iSpeakVideo add Video Spokespeople to websites

Wednesday, December 26th, 2007
This is the first installment of a new blog about Adding Video to websites.  The subjects will be mostly about  an exciting new industry that is spawning in front out our eyes called Borderless Video.  Have you seen a Virtual/Video Spokesperson on a website yet?   I am a partner with  firm called iSpeakVideo.com, we provide borderless video solutions to websites.  What does that mean?  Well it means on a high level that we add video of real people to websites.  Feel free to review our website at www.ispeakvideo.com.  We basically give websites a face and voice through our product.  However, it’s much more then that, we go in and really analyze a companies needs and try to help them get their message across.  This new industry is rising in front of us and I feel the need to talk about it.  We have worked with several companies ranging from large corporations to small mom and pops.  We are excited as a group about the future of this industry.  We feel the every website will eventually have a online spokesperson or virtual spokesperson or video spokesperson or online greeter or whatever you want to called it.  We choose to call ours Virtual Spokesperson.  There are so many applications for this product and we are trying to tap into many of them.  As this blog develops you will hear me talk about several subjects…whatever comes up really.  I look forward to venting my frustrations, talking about new video innovations, and woohooing our achievements.  In general, I will try to keep it as unbiased as possible.
Erik Kretschmar
iSpeakVideo.com
 

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