Posts Tagged ‘video spokespeople’

iSpeakVideo- Your One Stop Shop for Online Video

Monday, March 15th, 2010

 iSpeakVideo appeared on the scene in 2007 featuring video spokespeople as a new and improved way to use online video. They quickly proved that a website spokesperson can significantly increase conversion rates, decrease bounce or abandonment rates  and generate buzz and excitement about almost any product or service.

 Over the past three years iSpeakVideo has grown from an inspired startup to a leader in the industry, boasting an impressive client roster of over 4,000 clients including such big name retailers as:

 

Ÿ  UPS

Ÿ  Verizon

Ÿ  Microsoft

Ÿ  BB&T Bank

Ÿ  1800 PetMeds

Ÿ  Overstock.com

Ÿ  Seagate Technology

 

iSpeakVideo clients range from large Fortune 500 companies to small mom and pop operations, from internet based startups to small town businesses with an internet presence. Any company regardless of size or staff can benefit from implementing a virtual spokesperson to engage consumers and encourage online sales. Data collection efforts are accomplished more easily with the gentle prompting of video spokespeople, and even those who would rather leave than read long pages of text will stop to watch and listen to a walk on spokesperson.

 

A hands on approach accompanies every online video made. Clients don’t have to arrange for an actor, prepare a script or worry about quality control or integration – everything is handled by a team of professionals. Each video produced includes:

 

Ÿ  Scriptwriting

Ÿ  Pre-shoot call with director

Ÿ  Actor of choice (out of over 250 on call)

Ÿ  Website integration

Ÿ  HD quality video

Ÿ  Assigned production coordinator

 

…and more. iSpeakVideo has streamlined the process to provide a hands on, in the loop feeling for the client in tandem with a completely smooth process from the first step to the last. The client provides their vision and selects their ideal actor – and the team takes it from there.

 

iSpeakVideo has expanded from simple website integration, and now provides a host of other products that implement virtual spokespeople. They also offer all of their products to qualifying resellers such as website designers, advertisers and online marketing agencies. Selections include:

 

Ÿ  Walk on spokespersons

Ÿ  Video emails

Ÿ  Video FAQ

Ÿ  Corporate video presentations

Ÿ  Video product demonstrations

Ÿ  Video landing pages

 

 

Website talking heads can appear in video boomerangs to reduce bounce rates, and virtual spokespersons can minimize shopping cart abandonment by offering incentives and reassurance to consumers on the tipping point. All of iSpeakVideo’s many products are of the highest quality and are backed by definitive studies and a top notch professional team. Learn more about walk on spokespersons and online video by visiting us at www.iSpeakVideo.com.

Tags: , , , , , ,
Posted in Internet Marketing, Internet Video, video production, website design | 2 Comments »

NBC story on effectiveness of iSpeakVideo’s Web Spokespeople

Thursday, February 11th, 2010

Watch NBC highlight & discuss the effectiveness of iSpeakVideo’s WebVideo Spokesperson product.

Watch Now: http://www.ispeakvideo.com/nbc.html

Tags: , , ,
Posted in Internet Marketing, Internet Video, video production, website design | 2 Comments »

How Website Video Spokespeople Can Increase the Value of Your FAQ

Monday, January 25th, 2010

Adding a video spokesperson to your FAQ page can make it infinitely more valuable to those who visit it. People are far more likely to watch a video that answers their question than to dig through pages of text, and video appeals to a broader learning base than plain text does.

 A web spokesperson can be presented throughout a video FAQ as a helpful personality willing to explain anything that is confusing. The videos themselves can be arranged in groups according to topic, and linked together for easy navigation. People visiting the FAQ page will be able to quickly find the proper answer for their question, and have it delivered in an engaging, friendly format.

 An effectively designed FAQ will not only cut down on redundant questions, it can reduce the amount of customer support staff needed. The video spokespeople effectively take the place of live staff for simple questions. Each FAQ issue can be covered in a segment, and additional videos added at any time.

 The advantages of a video FAQ include:

 Ÿ  Being able to reach visitors who don’t have the inclination to search through a traditional FAQ

Ÿ  Putting your video spokespeople front and center to reinforce their value to your site and by extension to your customers

Ÿ  Reducing the amount of one on one contacts you have to deal with via email or phone in order to answer questions

 

Another benefit is that each separate FAQ video can be tracked, enabling you to discover which segments are viewed most often. This can help you:

 Ÿ  Determine which questions are asked most frequently

Ÿ  Identify portions or features of your site that are confusing

Ÿ  Revamp or develop those section of the site to make them more user friendly.

 Using Video FAQ and a website spokesperson together can give your entire site a friendly feel and accustom your clientele to allowing their issues to be handled remotely. Of course, you should still have another contact option in case the web spokesperson is unable to answer your visitor’s problem, but a well put together video FAQ can go a long way towards automating your site.

 In addition, the video spokespeople on your site can in effect become part of your branding process. Choosing the right face(s) for your video FAQ can make a difference in how effective it ultimately is. Learn more about website talking heads and see one in action by visiting us at our website at http://www.iSpeakVideo.com

Tags: , , , , , , , , ,
Posted in Internet Marketing, Internet Video, website design | 4 Comments »

The popular Website Video Spokesperson From iSpeakVideo is now Included in New ‘Start, Run & Grow Your Business’ Software Package

Wednesday, January 6th, 2010

Boca Raton, FL 12/22/09  – iSpeakVideo, LLC is pleased to announce its popular Online Video Spokesperson product has been included in a new software package designed for budding entrepreneurs, ‘Start, Run & Grow Your Business’ (SRG).  The package, compiled and sold by Palo Alto Software, contains over 45 software tools to help entrepreneurs and small businesses get up and running, making it one of the most comprehensive small business toolkits ever assembled.

 The “Website Video Spokesperson” product is an HD quality borderless video that appears directly on any website in strategic areas. The product is designed to help engage visitors to take action or help explain a product or service more clearly.  A video spokesperson is great for Home Pages, Landing Pages, FAQ’s, Product Demos, Check Out Pages, and more.  Each order includes Actor of Choice, Scriptwriting, Assigned Production Coordinator, Pre-Shoot Call with Director, & Website Integration.

 Other programs incorporated into SRG include software for bookkeeping, timesheet management, project management, storing passwords, creating press releases, doing payroll, and taxes.  Additionally, the package includes a full year’s subscription to Email Center Pro, Palo Alto Software’s leading customer service email management program.

 Also included are numerous guides to business planning and other startup advice, and discounts on services such as external consultants to help determine the best legal structure for the company.  Other offers such as logo development from HP’s LogoWorks, a web domain from Network Solutions, and business cards from VistaPrint, will help new companies improve their visual identity.

 SRG also comes with a free one-year subscription to Inc. magazine, one of the country’s leading small business publications. Free credits for online surveys and email marketing from VerticalResponse can help entrepreneurs carry out relevant market research and focused online marketing, while sales contacts from Jigsaw will assist in generating new leads.

 ‘Start, Run & Grow Your Business will be on shelves starting October 1st in Target stores nationwide.  Start, Run & Grow Your Business and Start, Run & Grow Your Business PLUS, which features even more functionality, will also be available at Amazon, Fry’s, J&R, Apple and other retail outlets nationwide.

 About iSpeakVideo, LLC.

 iSpeakVideo, LLC produces and develops cutting edge online video content including the popular “Website Video Spokesperson” product.  iSpeakVideo’s entire video product line is designed to help business owners explain their website message clearly.  iSpeakVideo takes a turnkey approach which includes planning, talent, scriptwriting, HD video production, assigned production coordinator, & website integration.   Other products include iVideo Header, iVideo Presentation, Video E-Cards, Video FAQ, Video Landing Pages, and more.  

 iSpeakVideo, LLC was founded in 2007 and is a privately-owned corporation based in Boca Raton, FL.  For more information on iSpeakVideo’s engaging video products, visit www.iSpeakVideo.com

 About Palo Alto Software, Inc.

Palo Alto Software, Inc. develops, publishes, and markets software products for use with personal computers. Business Plan Pro is the best selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software’s marketing-planning product is Marketing Plan Pro powered by Duct Tape Marketing. This combined product line offers “know-how” solutions that have made Palo Alto Software the market leader in its category.

 Palo Alto Software was founded in 1988 and is a privately-owned corporation based in Eugene, Oregon. For more information about Palo Alto Software products, visit, www.paloalto.com.

Tags: , , , , , , , , ,
Posted in Uncategorized | 30 Comments »

iSpeakVideo voted #1 as top Video Spokesperson Provider

Tuesday, January 5th, 2010

iSpeakVideo was just voted #1 again by TopSeos as the top Website Video Spokesperson provider online! 

http://www.topseos.com/rankings-of-best-virtual-spokesperson-companies

Tags: , , , ,
Posted in Internet Marketing, Internet Video, Uncategorized, website design | 2 Comments »

What is Online Video, and How Can I Use it on My Website?

Tuesday, January 5th, 2010

Employing an online spokesperson is the perfect way to personalize your customers’ experience. Making the best possible first impression is vital, which is why companies spend thousands of dollars annually on webpage layout and design. Dozens of man-hours can be spent agonizing over how much information to include and where on the screen to place it to best catch a visitor’s eye. A walk on spokesperson is an instant, cost effective way to eliminate the guesswork!

 Online video presents the opportunity for you to interact with prospective customers in a personal way. Visitors arriving at your site are greeted and walked through the benefits of your product or service by a knowledgeable, engaging personality. You don’t have to worry about where to post your most important information to make sure it is seen; just put it in script form and let your web spokesperson share it directly with the customer.

 

The benefits of website ‘talking heads’ include:

 

Ÿ  The ability to instantly capture (and keep) your customers’ attention

Ÿ  A friendly, down to earth explanation of what your site offers

Ÿ  Targeted, direct messages for your niche market

Ÿ  ‘Customer Service’ that is personal and positive

Ÿ  A ‘face’ for your brand or company

 

An online spokesperson connects in a way that plain text and graphics cannot. They can draw your visitor in and engage them on an emotional level, creating a feeling of trust and delivering a personal, effective call to action. By creating an online persona that appeals to your target demographic, you can present your information in a convincing format and effectively build trust with your visitors.

 

You can use a walk on spokesperson to:

 

Ÿ  Give your visitors a ‘real’ person to relate to

Ÿ  Educate and inform visitors about your products and services

Ÿ  Deliver your sales pitch in a relaxed, informal manner

Ÿ  Reassure visitors who are wary of shopping or gathering information online

Ÿ  Increase sales and create a memorable experience

 

Research shows that walk on spokespersons can dramatically increase time on site as well as conversion rates. Online video is a highly interactive medium, using sight and sound to make a lasting impression. An appeal from a web spokesperson can create the emotional setting needed to encourage consumers making the leap from window shopper to buyer.

 

Using an online spokesperson to present your call to action can make your company the one that stands out from the crowd. You can choose from dozens of professional actors, ensuring you get the look and feel you want for your brand – or even play the part yourself! Learn more about website talking heads and see one in action by visiting us at our website at www.ispeakvideo.com.

Tags: , , , ,
Posted in Internet Marketing, Internet Video, Uncategorized, website design | 2 Comments »

ONLINE VIDEO SPOKESPERSON COMPANY FURTHER EXPANDS BRAND INTERNATIONALLY

Tuesday, August 19th, 2008

 

 (BOCA RATON, FL)— iSpeakVideo the leader in providing business websites with online video spokesperson has announced that it now has added operations in the UK, Australia, Spain and Portugal to match its already existing service in Japan- iSpeakVideo Japan.

According to Erik Kretschmar, VP of business development for the company, iSpeakVideoUK, based in London, went live on July 26th.  AngloMedia Ltd. is partnering with iSpeakVideo and will manage the U.K. operation.  AngloMedia will serve as managing partner of iSpeakVideo Australia, which is set to launch in early August.  The company has also signed an agreement with Internet Business Technologies

 to launch both iSpeakVideoPortugal and iSpeakVideoSpain.  Kretschmar said they expect that both of those European sites will go live by the beginning of August.  iSpeakVideo first began serving the Japanese-speaking Asian market when it launched Tokyo-based iSpeakVideoJapan in December 2007. 

 

“We are excited that we’re able to advance our global market strategy by adding two key partners to our team in four new countries,” Kretschmar said.  “With the addition of these markets, we’re on our way to making our exciting brand available to businesses worldwide.” 

Kretschmar added that each partner will be able to offer client companies a complete line of iSpeakVideo products beyond the company’s signature service, the popular Virtual Spokesperson.  Also available will be the iVideo Header, where the spokesperson interacts with graphics and screenshots; the iVideo Presentation, providing a more in-depth explanation; iVideoFAQ’s to answer visitors’ questions; iVideo Product Demos; iVideo Banners /Ad Units; and even iVideo Distribution, which allows businesses to add their virtual spokesperson to video advertising networks and social networking sites.   

 

About iSpeakVideo, Inc. – Headquartered in Boca Raton, Florida, FL iSpeakVideo is home to a state-of-the-art video production studio, talented technology and creative teams, sales force and customer service.  It maintains a network of more than thirty video studios in every region of the U.S. plus Canada, Europe and Asia to meet clients’ needs.  iSpeakVideo also operates iSignVideo, which provides online sign language services for the hearing impaired.

About Anglo Media Ltd – Based in London, Anglo Media Ltd is dedicated

to delivering high quality, cost effective borderless iSpeakVideo products to

 websites.  With over 10 years experience in delivering video

 products Anglo Media can advise and help develop video strategies for

 companies wanting to improve the effectiveness of their websites and company

 presentation collateral. 

 

About IBT – Internet Business Technologies.  IBT is a global provider of e-

business solutions. Our modular applications and agile tools, built on a robust

framework for personalization and self-service, power mission-critical web portals

that deliver unparalleled added value to diverse customers. Hundreds of

organizations, — including Bank Itau Europa, Bank Credibom, Bank

Flexibom, Sorisa, ANA Aeroportos, Emparque, REXEL –rely on IBT as the

partner of choice for their e-business initiatives. For more information visit our

website at http://www.ibt.pt

Tags: , , , , , , , ,
Posted in Internet Video | 3 Comments »

Ten Tips to Adding a Video Spokesperson to your website

Tuesday, April 1st, 2008

Adding a Video Spokesperson to your website can not only improve conversion rates but also help you explain your product or service with ease. 

 

Some companies do a very good job of using a Video Spokesperson on their website.  However, there are a lot of mistakes that are being made that can significantly hurt a websites appeal. 

I’d like to help by sharing with you our “10 Tips to Adding a Video Spokesperson to your website”.   

 

1.       General Script = Longer Life:  Make sure the message is general enough so it stays fresh.  Stay away from price points and dates as this will cause your message to go “stale” and force you to purchase more unnecessarily.

2.       Add a Call To Action: The goal of the script is to not only explain your business it’s also to add a call to action.  You want to engage the user to sign up or buy not just talk to them.   It is even possible to add a sign up form or contact us button.  Example: www.maispace.com

3.       Half Body: There are benefits to having your Virtual Spokesperson shot both half body and full body.  In the half body format, you will see much more of the actor’s facial features which leads to more sincerity. 

4.       Full Body:  Choosing a full body spokesperson will allow you to use the spokesperson to point at various page or sections of the website.  It will appear that a small person is on your page.   

5.       Choosing an Actor:  Choose an actor or actress that fits your target market.  If your market is geared towards baby boomers it makes sense to have an online spokesperson that is of the same age range.

6.       Actor Quality: Make sure you see the actor you have seen in some other performances.  It’s imperative to choose an actor that is good quality and will represent your company with professionalism.  Don’t sacrifice on the quality of the actor.   

7.       Video Length: Keep it brief on the home page:  The key component to a video spokesperson is to explain a product or service, but also the goal is to direct traffic to specific sections or specials within the website.  Keep it brief on the home page under 45 seconds.  The user does not want to watch a 2 minute video on your business.  You are much better off with a quick video on home page then elaborating about a specific subject once the user gets to that specific page.   

8.       User Experience:  You have the ability when adding a spokesperson to customize it where if the same user comes back to the same page within a 24 or 48 hour period of time, then that user would not get “force fed” the same video again.  The user would be given the option to play the video again if they chose to, but wouldn’t be forced to watch it again.   It is important to be courteous to your users and look at their experience when adding a video spokesperson

9.       Close Captioning- Adding close captioning is important.  The reality is that some users don’t have speakers or are deaf.  Therefore, taking into consideration their needs is imperative. 

10.   HD Quality- Make sure the videos that you use are always shot in HD.  We live in a world where we are judged by our appearance.  If you have videos on your website that do not represent your business in an ultra-professional manner it’s waste to even add a video.  Quality is key! 

 www.iSpeakVideo.com

Tags: , , , , , , ,
Posted in Internet Video | 24 Comments »

iSpeakVideo add Video Spokespeople to websites

Wednesday, December 26th, 2007
This is the first installment of a new blog about Adding Video to websites.  The subjects will be mostly about  an exciting new industry that is spawning in front out our eyes called Borderless Video.  Have you seen a Virtual/Video Spokesperson on a website yet?   I am a partner with  firm called iSpeakVideo.com, we provide borderless video solutions to websites.  What does that mean?  Well it means on a high level that we add video of real people to websites.  Feel free to review our website at www.ispeakvideo.com.  We basically give websites a face and voice through our product.  However, it’s much more then that, we go in and really analyze a companies needs and try to help them get their message across.  This new industry is rising in front of us and I feel the need to talk about it.  We have worked with several companies ranging from large corporations to small mom and pops.  We are excited as a group about the future of this industry.  We feel the every website will eventually have a online spokesperson or virtual spokesperson or video spokesperson or online greeter or whatever you want to called it.  We choose to call ours Virtual Spokesperson.  There are so many applications for this product and we are trying to tap into many of them.  As this blog develops you will hear me talk about several subjects…whatever comes up really.  I look forward to venting my frustrations, talking about new video innovations, and woohooing our achievements.  In general, I will try to keep it as unbiased as possible.
Erik Kretschmar
iSpeakVideo.com
 

Tags: , , , , , , ,
Posted in Uncategorized | No Comments »