I have been asked by several readers to provide specific examples a Video eCard. A Video e-Card is very useful for both existing customer and prospecting for new customers. Email Marketing + Video Spokesperson = Increased Conversion rates. Below is a link to a few examples of Video e-Cards produced by iSpeakVideo. Please review and enjoy: http://www.ispeakvideo.com/videoecard.php
Posts Tagged ‘video ecard’
What is a Video E-Card? – View Specific Examples
Thursday, February 25th, 2010Adding a Video Spokesperson to your Auto Dealership Website
Wednesday, February 10th, 2010
A video spokesperson can be a lifesaver for an auto dealer website. That all important first impression can be carried off in style with website talking heads that project the desired attitude to inspire confidence. Auto websites are by nature intimidating, and a well constructed car dealership video can make all the difference in engaging the customer’s attention and gaining their trust.
Auto dealership videos should attempt to not only welcome the consumer to the website, but communicate with them in order to inform and instruct. You use your auto video spokesperson to perform several functions, such as:
Walk visitors through the search process to help them find what they need
Explain any specials, incentives, warranties or guarantees
Extol the virtues of your award winning customer service department
An online spokesperson can make decisive contact with a potential customer and inspire instant trust. The key to online sales is to connect on an emotional level and create a solid platform from which to move forward with a pitch. Using an online spokesperson can help forge that immediate connection and give the consumer a reason to stay onsite and complete the process.
Even if the consumer isn’t looking to make an immediate commitment, an auto video spokesperson can make a lasting impression and be the reason for a repeat visit. If the dealership video is cued to appear at critical junctures, it can prevent the visitor from bouncing and possibly get them back on track to complete the desired action. In a highly competitive field such as the auto industry, a website talking head could give your dealership a definite edge on the competition.
An official car dealership video provides your customers with:
A ‘real’ person they can relate to
Exposure to your sales pitch without pressure
Reassurance that they can navigate the online system
A memorable experience that encourages a repeat visit
In addition, auto dealership videos can be implemented in video eCards and sent to prospects to encourage visits to the website or offer incentives. This increases web traffic and helps your dealership take advantage of the trend towards online shopping decisions by creating a welcoming, reassuring environment for potential buyers. It also provides you with the opportunity to effectively target your marketing efforts to the most likely prospects.
Learn more about website talking heads and see how one can enhance your auto dealership website by visiting us at www.ispeakvideo.com.
Incorporating a Walk On Spokesperson into Your Email Campaign
Thursday, January 21st, 2010Adding video to your email in the form of a walk on spokes person can make a huge impact on how your emails affect the recipients. Video email punches the excitement up a notch, and a spokesperson can make a stronger connection with your prospect than a plain generic email. A stronger connection leads to a higher conversion rate, increasing your return on investment.
A video e-Card has become the medium of choice for those wishing to send a greeting to their friends. Incorporating video into your own emails can lend the same feeling of familiarity and friendliness that will get your emails opened and read. Advantages of a video e-card include:
Your choice of actor/actress to convey your message
A 30 second video that captures your viewer’s interest
Enhanced creativity that sets you apart from competitors using plain e-mail
A clear, persuasive call to action.
Increased conversion rates
The many uses for a video e-Card include:
Letting previous customers know about specials or new product launches
Explaining policy changes or outlining new opportunities
Encouraging leads to follow through and become customers
Presenting an invitation to participate in an event or survey
Video landing pages and video lead forms can also be created in tandem with your email campaign to help keep your customers focused on what you want them to do. A video spokesperson can encourage and reassure your target audience, making them more willing to follow through.
A video landing page can provide a strong call to action when a video spokesperson is incorporated. You can choose if you want a walk on spokesperson that appears as soon as the page is opened, or if you wish to have the video cued when a visitor starts to exit the page as a secondary effort to attract their attention. Video lead forms allow you to gently nudge your visitor to complete the form, paving the way for future contact.
Companies which utilize a walk on spokesperson in their email campaigns can see a huge leap in their conversion numbers – up to and even over 49%. The increase in ROI can easily cover the cost of adding video e-Cards to your marketing plan. Harness the power of video and apply it to your emails, and watch the increase in consumer interest and conversions.
Learn more about video e-Cards and walk on spokespersons by visiting us at our website at www.ispeakvideo.com.