A video exit pop also known as a video boomerang is a tool which can be used to significantly decrease abandonment rates and recapture a potential customer’s interest. When a visitor begins to exit a website, a video exit pop can appear and convince them not to leave. The exit pop can be strategically placed and provide some sort of incentive for the visitor to remain, complete an action, or make a purchase. The sequence of events involved in using a virtual web spokesperson to recapture the visitor’s attention generally goes as follows:
Visitor begins to leave website
Video exit pop appears and urges visitor not to leave
Virtual spokesperson offers visitor incentive to stay, such as a special discount or coupon code
On acceptance, visitor is taken smoothly to the next step
Video boomerangs/Video Exit Pops can be invaluable for decreasing abandonment rates at checkout. Shopping cart abandonment is one of the most severe issues for many online retailers, and video pop ups provide that extra bit of reassurance many consumers need. The virtual spokesperson can prompt the would be customer to resume the checkout process by offering guidance and a special reason for continuing. This one on one engagement can provide reassurance that the customer is making a positive choice by completing the checkout.
Video pop ups can be placed strategically at high abandonment points on your website, and cued to appear as soon as the visitor makes a decisive move to exit the site. This can vary depending on how your checkout and shopping cart is set up. Generally the best time for a virtual spokesperson to appear would be when the visitor or customer begins to exit the site at one of these crucial moments:
After adding something to their shopping cart
After their shopping cart has been edited
After viewing their total once shipping is added
After being asked for their personal information
The video pop up can offer a reason for the consumer to complete the transaction, such as a discount, free or expedited shipping, or even a chance to save their shopping cart by registering on your site (which at least secures you a solid lead with hope for a successfully completed purchase at a later time).
The main difference between video pop ups and regular text pop ups is that the latter can’t convey the urgency and excitement that a video spokesperson can. Your handpicked actor can literally say ‘Wait – don’t leave!’ and nudge those customers who are on the brink of a purchase to take that final step. For more information on virtual spokespeople and how you can use video boomerangs to decrease abandonment rates, visit us at www.ispeakvideo.com.