Click-to-play video ads are one of the highest converting types of ad units available. You can choose from a variety of shapes and sizes, including video banner ads that run across the page horizontally, video ad units that can be placed in ad blocks on a webpage, or video skyscrapers that run vertically – usually down the right hand side of a page to draw attention.
When you add video banners to your site, you increase the chances that your visitors will have their interest captured and that they will stick around to watch the entire advertisement. The sudden movement of a video spokesperson in an ad unit and the subsequent 10-second video will grab your visitors’ attention and keep it, getting the message across in a memorable, entertaining format.
Once the ad is finished, your visitor should be sufficiently intrigued to click on the ad unit, banner or video skyscraper, boosting your conversion rate and increasing your return on investment. The video spokesperson literally talks the prospective customer into taking the desired action by providing a personality they can relate to.
Video banners, video skyscrapers or video ad units can work to:
Maximize a customer’s ability to understand or relate to an offering
Effectively demonstrate features and convincingly explain benefits
Personally engage the customer and create a bond of trust
Online video can enhance the advertising experience for all three groups of participants – users, advertisers, and publishers. The various formats and sizes available mean you can easily fit a video banner or ad into any website layout. This can create movement and animate your entire website, creating interest on the part of your website visitors and allowing you to reach each one with a personal message about the product or service your are trying to promote.
To maximize your earning potential, choose the video spokesperson that most closely represents your target demographic, and then create an online video that includes a clear call to action. Once you have placed the video ad unit on your site in either banner, block or skyscraper form, you can sit back and watch your conversions begin to pick up speed. The video ads will add depth to your site and prevent it from feeling static and ordinary.
For more information on how to increase conversions by adding a video spokesperson to your website in the form of a video banner, skyscraper or ad unit, visit www.ispeakvideo.com.