Online Retailers
Adding a Web Video Spokesperson to your Shopping Cart Check Out Page
A video spokesperson may seem like a natural choice for various pages on your corporate website. They add a personal touch no matter what your product or service is, and can increase customer attentiveness while delivering a clear, empowered call to action. Some of the places on your website that could benefit (and where you may already thought of putting a virtual spokesperson) include:
The home page
Your ‘About Us’ page
The FAQ section
Landing pages
Product demonstrations
There is one more place that is often overlooked, however, and this is where using retail video can really pay off by making a major customer impression. This is your shopping cart checkout page. Worrying about first impressions is only half the game – you should also be concerned about final impressions, especially if you hope for referrals or repeat business.
Traditionally, a checkout page is impersonal and professional looking, and its only purpose is to collect the data for the transaction and carry out the charge. This is often followed by a plain thank you page that can leave the customer feeling let down. This is where you have a chance to make one last contact as your customer exits your site, and encourage them to return.
A video checkout can bring a personal touch to your website that makes it more interactive for the user. It allows you to send a message to your visitor that leaves them with a lasting memory of your website and how positive their experience was. A video spokesperson appearing to thank them personally and extend an incentive to return as they complete their transaction can help.
The many benefits of using retail video or a virtual spokesperson include:
The ability to thank the customer personally for their purchase
The opportunity to offer a coupon code or other incentive to return
The chance for a lasting impression that will remain associated with your site and make customers speak positively about their experience to others
Offering a discount code is a proven tactic to ensure repeat business. By using a video spokesperson, you increase the chances that your offer will register with the consumer. If you offer an incentive for referred business, now is the time to promote that angle as well. Learn more about retail video, discover the power of a virtual spokesperson, and see one in action by visiting us at our website at www.ispeakvideo.com.