Archive for the ‘online retail’ Category

iSpeakVideo Rated #1 Virtual Spokesperson company by TopSeos.

Wednesday, March 3rd, 2010

We are pleased to announced that www.iSpeakVideo.com was voted #1 again as the top Virtual Spokesperson company online by TopSeos. We work very hard to keep our customers happy and always strive to create new and innovative products to help websites owners explain their value proposition in an clear and engaging manner.   

http://www.topseos.com/rankings-of-best-virtual-spokesperson-companies

More Online Retail Video Examples- How to use close up shots effectively

Tuesday, March 2nd, 2010

We are continuing the retail theme this week by providing more retail product demos incorporating a video spokesperson.  In this example you will see a close up of the GoGreen Bamboo Gloves which are completely biodegradable.  We also had our client send us a t-shirt to further help showcase their brand.  The actor wore the gloves and performed several “real world” tasks with them on.  When incorporating a product it’s very important to always cut to close ups and show the product in action as we did in this example.  A video spokesperson has many uses and product demonstrations are just one way to use this engaging video product effectively.   

http://www.gloves-online.com/proddetail.php?prod=WK-CGO-888 Click on “Click here to see them in action”

Another retail online video example

Saturday, February 27th, 2010

Here is another great example of how to demonstrate a product effectively online. 1800 petmeds does a excellent job of showcasing their products and showing how easy they are to use & apply. Notice how authentic the production is to the viewer. They even use real pets interacting with the actor and the product. Nice job!

Example of Video Product Demonstrations:
http://www.1800petmeds.com/Frontline+Plus-prod10459.html (Click on “Watch Front Line Plus Video”)

Online product demos

Friday, February 26th, 2010

It’s very important for retailers to embrace online video to demonstrate their products. Here is a great example of detailed online product demonstration for our client Titan Gun Vault. Notice the level of detail our video web spokesperson goes into when explaining how to use this innovative product. This video can help reduce recurring questions dramatically.

Adding a Web Video Spokesperson to your Shopping Cart Check Out Page

Wednesday, February 24th, 2010

Online Retailers

Adding a Web Video Spokesperson to your Shopping Cart Check Out Page

 A video spokesperson may seem like a natural choice for various pages on your corporate website. They add a personal touch no matter what your product or service is, and can increase customer attentiveness while delivering a clear, empowered call to action. Some of the places on your website that could benefit (and where you may already thought of putting a virtual spokesperson) include:

 

Ÿ  The home page

Ÿ  Your ‘About Us’ page

Ÿ  The FAQ section

Ÿ  Landing pages

Ÿ  Product demonstrations

 

There is one more place that is often overlooked, however, and this is where using retail video can really pay off by making a major customer impression. This is your shopping cart checkout page. Worrying about first impressions is only half the game – you should also be concerned about final impressions, especially if you hope for referrals or repeat business.

 

Traditionally, a checkout page is impersonal and professional looking, and its only purpose is to collect the data for the transaction and carry out the charge. This is often followed by a plain thank you page that can leave the customer feeling let down. This is where you have a chance to make one last contact as your customer exits your site, and encourage them to return.

 

A video checkout can bring a personal touch to your website that makes it more interactive for the user. It allows you to send a message to your visitor that leaves them with a lasting memory of your website and how positive their experience was. A video spokesperson appearing to thank them personally and extend an incentive to return as they complete their transaction can help.

 

The many benefits of using retail video or a virtual spokesperson include:

 

Ÿ  The ability to thank the customer personally for their purchase

Ÿ  The opportunity to offer a coupon code or other incentive to return

Ÿ  The chance for a lasting impression that will remain associated with your site and make customers speak positively about their experience to others

 

Offering a discount code is a proven tactic to ensure repeat business.  By using a video spokesperson, you increase the chances that your offer will register with the consumer. If you offer an incentive for referred business, now is the time to promote that angle as well. Learn more about retail video, discover the power of a virtual spokesperson, and see one in action by visiting us at our website at www.ispeakvideo.com.