Should I use an actor or be my own video spokesperson? A few weeks ago I posted an article on this topic (http://ispeakvideo.com/blog/?p=80 ) . I felt it necessary to discuss it further and provide examples. This is a common question that we get asked quite a bit at iSpeakVideo.
The answers is: It Depends! It depends on a two key questions. Are you the face of the company? & How comfortable are you in front of the camera? Some industries it just makes sense to be your own web spokesperson especially if you are the face/brand of the company. Insurance, Real Estate, Medical, Legal are all industries where the owner is the brand. The old adage “people buy from people” still resonates today. So, if you are the brand then it’s kind of hard to justify hiring an actor to be on your website. However, there is a caveat. Comfortability? The worst thing you can do is get on camera and be nervous and not represent website/brand in a confident/professional manner. If this is a real concern that you can’t get past then it may be better to hire a professional actor. At iSpeakVideo, we always include Professional Direction & a teleprompter. Which really helps!
Below are a few examples sites where the client was the spokesperson themselves and I feel each of them did a really good job explaining their message and representing their company professionally and effectively. The message came across sincere…these folks are all very passionate about their business and it shows!
Examples: