Choosing a Web Spokesperson – Self, or Talent?
If you’ve come to realize that a virtual spokesperson is one of the best ways to catch the attention of new visitors to your website and to keep them on your site longer, your next question is probably “Should I be my own video spokesperson or should I use a professional spokesperson?” There are good arguments either way, and you will need to weigh a variety of factors before making your decision.
The benefits of being your own spokesperson for your online video is that no professional spokesperson can bring quite as much passion to your topic as you can. Even if you are a little nervous or rough, as long as your heartfelt enthusiasm comes through you may be perfectly capable of starring in your own online video. Confidence and the ability to articulate clearly can be gained through rehearsal and coaching.
This is particularly true in industries where the person involved is the brand; the focus then is on selling the individual, not merely a product or service. Lawyers, doctors, dentists and various types of consultants may wish to act as their own web spokesperson simply because they need to create facial recognition to boost their brand and create that all important emotional connection with their patients or clients.
For others, a virtual spokesperson played by a seasoned actor may be the best option. If you simply need a website spokesperson to walk your visitors through your website, you may want a professional at the helm who can both keep their attention and smoothly explain the benefits of your product or service. The ability to deliver a confident, clear call to action should be paramount.
Choosing an actor to serve as your web spokesperson will require a little thought. You will want to consider your target demographic, including age, gender and level of education, and find a spokesperson that can speak to them with authority. Above all, you want a virtual spokesperson who will inspire trust in your audience, convincing them that your site has the answers they need.
Incorporating an online video in your website means figuring out what your visitors need to hear, and delivering the script in a confident manner that neither condescends nor comes across as too casual. Your web spokesperson should be able to connect with the audience and capture their attention in order to relay your message for higher conversions and a lower bounce rate.
If you are having trouble deciding whether to cast yourself as your virtual spokesperson in your video or to use a professional spokesperson as your virtual greeter, visit www.ispeakvideo.com. We provide everything you need to create the perfect video, including scriptwriting, professional actors spanning all demographics, and the ability to produce a polished final product that increases the value of your site.