Part 2: What is Page One?
We selected VSEO because the term 1) accurately describes our experience and the focus of our SEO efforts, and 2) the term VSEO is narrow enough that we can leverage our search engine optimization resources to impact the search rankings. The term draws about 10,000 searches a month. A nice niche search term. Compared to SEO which draws close to 400,000 searches and is more difficult and will take more time to conquer.
We defined our target as “page one.” That’s the holy grail for any search marketer. Businesses spend enormous amounts of money every month with search engine marketing firms in their efforts to reach page one. Few succeed. Often the only ones succeeding are the search engine marketing firms who pull in huge fees.
Page one is the objective because very few people click to page two when searching. Even fewer people click beyond page two. We all know this. What’s the impact? The result is that click revenue from a page two position and beyond is nearly zero. Page one is where the action is. Those top ten positions garner all the revenues.
So, page one is the target.
Google allows users to search “everything” — all types of media; images, text, video, etc. The “Everything” search (or Universal Search) is the default. Look at the left side of the Google search engine results page (SERP) and you’ll see it at the top: Everything.
Google and the other search engines also allow you to target your search to particular media; images only or video only for example. Click on “Video” in the left hand column, type in your search term, and you see SERPs that match your search term that are limited to that media type. In this case, Video.
After 90 days we achieved a page one ranking for the search term VSEO when searching Google’s video search database. That’s pretty remarkable when you consider there are over 500,000 videos indexed for the term VSEO.
It’s not a page one rank for Everything. In the broader search index we land on page two or three depending upon the day you search. This is still remarkable when you consider there are 750,000 items indexed by Google that relate to VSEO.
When we started our effort, iSpeakVideo didn’t even rank for the target search term. We didn’t show up. Nada. Zip. The website had been around for nearly six years and not one listing for VSEO.
After about 45 days we were listed on page 80…then page 60…and then finally, after about 90 days, we were listed on page one for Video and page three for Everything. Pardon me, but pretty damn good.
Over the next couple of weeks we’ll take a close look at how we did it.
To recap: In February we began a focused VSEO effort to improve our Google search ranking. Our target was 90 days to page one. The search term we selected was “VSEO” — video search engine optimization. In the next couple of weeks we’ll layout the strategies and techniques we used. How did we do it?