Part 1: The Search Term
In February we began a VSEO Makeover of our website: iSpeakVideo.com (Our blogging efforts suffered a bit as a result. My apologies.)
Over the next couple of weeks we’ll share with you the VSEO success we had and how we were able to get to page one in ninety days. Hopefully this will help you to better understand the entire search engine optimization process and how to apply SEO/VSEO to your own business.
First, a little primer about measuring success in a VSEO project. It’s really about defining search terms.
Take the search term “auto insurance.” This is easily one of the more competitive search terms. There are over two million searches a month for the term. PPC campaigns cost thousands of dollars and are dominated by the big names.
Most companies can’t afford the cost of a PPC campaign for this very broad term; lots of traffic but at a high cost. It will also be difficult to create content that competes with the content created by Allstate, Progressive and the other big players. That also makes an organic campaign difficult.
Consider instead, the search term “auto insurance seattle” – a localized search term. There may only be a few thousand searches each month for this term. However, if you are an insurance agent in Seattle this term may be more important to you.
You are also more capable of creating content that is localized and targeted to your search term. This local content will help you with your search engine optimization effort. In the end, effective SEO and VSEO campaigns are all about content.
We could have targeted the very broad search term SEO. This has 400,000 searches each month. PPC campaigns easily cost $5 or more per click.
Instead we set our sights on a search engine optimization project that targeted the term: VSEO. There are fewer than 10,000 searches each month for VSEO. On the other hand, these could be exactly the potential clients were are looking for in our business.
The search term also made sense since VSEO reflects our extensive work with video and is at the core of the SEO work we do for clients. There is great power in harnessing video for your search engine optimization.
Or, at least we thought so 90 days ago.
So, armed with our search term (VSEO) and a great deal of enthusiasm we set out on our VSEO Makeover.
Next we’ll talk about page one. What exactly is page one?