A video spokesperson can be a lifesaver for an auto dealer website. That all important first impression can be carried off in style with website talking heads that project the desired attitude to inspire confidence. Auto websites are by nature intimidating, and a well constructed car dealership video can make all the difference in engaging the customer’s attention and gaining their trust.
Auto dealership videos should attempt to not only welcome the consumer to the website, but communicate with them in order to inform and instruct. You use your auto video spokesperson to perform several functions, such as:
Walk visitors through the search process to help them find what they need
Explain any specials, incentives, warranties or guarantees
Extol the virtues of your award winning customer service department
An online spokesperson can make decisive contact with a potential customer and inspire instant trust. The key to online sales is to connect on an emotional level and create a solid platform from which to move forward with a pitch. Using an online spokesperson can help forge that immediate connection and give the consumer a reason to stay onsite and complete the process.
Even if the consumer isn’t looking to make an immediate commitment, an auto video spokesperson can make a lasting impression and be the reason for a repeat visit. If the dealership video is cued to appear at critical junctures, it can prevent the visitor from bouncing and possibly get them back on track to complete the desired action. In a highly competitive field such as the auto industry, a website talking head could give your dealership a definite edge on the competition.
An official car dealership video provides your customers with:
A ‘real’ person they can relate to
Exposure to your sales pitch without pressure
Reassurance that they can navigate the online system
A memorable experience that encourages a repeat visit
In addition, auto dealership videos can be implemented in video eCards and sent to prospects to encourage visits to the website or offer incentives. This increases web traffic and helps your dealership take advantage of the trend towards online shopping decisions by creating a welcoming, reassuring environment for potential buyers. It also provides you with the opportunity to effectively target your marketing efforts to the most likely prospects.
Learn more about website talking heads and see how one can enhance your auto dealership website by visiting us at www.ispeakvideo.com.