iSpeakVideo Blog

 
 
 

User Generated Content

No doubt you’ve heard of ad agencies contracting out or spinning off their own content studios to improve their SEO rankings (and of course, improve their connection to their existing customers). But take a look at what major brands like Coca-Cola and Doritos have done in the last few years. In the Spring and Summer Read the full article…

 

Website Development in 2015

2014 saw a simplification of design in terms of web development, in exchange for simplicity, directness, and a focus on design that will maximize visitor-to-lead conversions. The major trends for web development going into 2015 are: scrolling over clicking, interactive storytelling, and personalized user experience. Scrolling over clicking: The mobile web continues to grow and Read the full article…

 

Online video in 2015

Do you have an online video strategy for 2015? Here are 4 great pointers for pushing your strategy forward into the new year: Know your audience – your video has to be interesting, entertaining and informative to grab attention. The more targeted your message is, the more likely you are to grab the attention of Read the full article…

 
 
 

Turning Your Website Into A Conversion Funnel (Part 1)

funnel-image-chalkboard

You may have heard of funnel marketing or the sales funnel. It’s a well-worn yet still crucial device to turn leads into customers. Funnel marketing means moving potential clients, customers and patients systematically through the sales process from introduction to consideration to purchase. And the funnel concept definitely applies to your website. Consider this question: Read the full article…

 

Online Marketing Tool Marries PDF with Video

shutterstock_181601798

PDFs are the most common way for businesses to share text and graphics across the Internet with both current and potential customers. PDFs are probably a standard communications tool between you and your customers. Now there’s a groundbreaking way to increase the value of your PDF files. To turn those rather dull PDFs into powerful Read the full article…

 

Website Development; How We Do It

Best-Website-Development

Many business owners are wondering, does my company need a website? More than twenty million shoppers are online today, buying everything from used cars, to clothing, to computers, to diet pills, to you name it. Even if you’re a small company, with a product you don’t think needs a website, you should still have one. Read the full article…