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conversion

The First Law of Conversions

Any conversion requires an exchange between buyer and seller. Usually a product is exchanged for a something of value. It could be as simple as a white paper given in exchange for an email address. The exchange is made; the conversion is … [Read More...]

spokesperson

Owner Versus Professional Video Spokesperson

This is always a sticky situation. The company is a thriving start-up. At the helm is the entrepreneur who wears many hats and is the driving force behind the company’s success. Now its time to ramp up the marketing and add video to the website. … [Read More...]

budget

Your Corporate Video as Online Commercial

Shooting a high quality commercial can be expensive. It doesn’t have to be Ford-commercial expensive; $1 million dollars a minute, but shooting a full-blown commercial for broadcast or cable television can easily run $10,000 or more. That’s … [Read More...]

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