Live From The Blog
Spokesperson Style…Why Style Matters
One of the words thrown around the Internet a lot these days is “authenticity.” Defined as “conforming to an original or made the same way as the original.” In other words, real; not false. It has a lot to do with social media. Our real … [Read More...]
Video Spokesperson: Plain Speaking
The great author, Truman Capote, once said, “I believe more in the scissors than I do in the pencil.” Of course he was speaking of editing. Great writing largely is the work of great editing. This also applies to a thirty- or sixty-second script … [Read More...]
Relevance is the Key to Engagement
Recently a client in the international health and beauty category sent us a script for an introductory video. The purpose of the video was to entice users to sign up for a series of videos detailing the benefits of their latest product. The script … [Read More...]
