iSpeakVideo- Your One Stop Shop for Online Video

March 15th, 2010

 iSpeakVideo appeared on the scene in 2007 featuring video spokespeople as a new and improved way to use online video. They quickly proved that a website spokesperson can significantly increase conversion rates, decrease bounce or abandonment rates  and generate buzz and excitement about almost any product or service.

 Over the past three years iSpeakVideo has grown from an inspired startup to a leader in the industry, boasting an impressive client roster of over 4,000 clients including such big name retailers as:

 

Ÿ  UPS

Ÿ  Verizon

Ÿ  Microsoft

Ÿ  BB&T Bank

Ÿ  1800 PetMeds

Ÿ  Overstock.com

Ÿ  Seagate Technology

 

iSpeakVideo clients range from large Fortune 500 companies to small mom and pop operations, from internet based startups to small town businesses with an internet presence. Any company regardless of size or staff can benefit from implementing a virtual spokesperson to engage consumers and encourage online sales. Data collection efforts are accomplished more easily with the gentle prompting of video spokespeople, and even those who would rather leave than read long pages of text will stop to watch and listen to a walk on spokesperson.

 

A hands on approach accompanies every online video made. Clients don’t have to arrange for an actor, prepare a script or worry about quality control or integration – everything is handled by a team of professionals. Each video produced includes:

 

Ÿ  Scriptwriting

Ÿ  Pre-shoot call with director

Ÿ  Actor of choice (out of over 250 on call)

Ÿ  Website integration

Ÿ  HD quality video

Ÿ  Assigned production coordinator

 

…and more. iSpeakVideo has streamlined the process to provide a hands on, in the loop feeling for the client in tandem with a completely smooth process from the first step to the last. The client provides their vision and selects their ideal actor – and the team takes it from there.

 

iSpeakVideo has expanded from simple website integration, and now provides a host of other products that implement virtual spokespeople. They also offer all of their products to qualifying resellers such as website designers, advertisers and online marketing agencies. Selections include:

 

Ÿ  Walk on spokespersons

Ÿ  Video emails

Ÿ  Video FAQ

Ÿ  Corporate video presentations

Ÿ  Video product demonstrations

Ÿ  Video landing pages

 

 

Website talking heads can appear in video boomerangs to reduce bounce rates, and virtual spokespersons can minimize shopping cart abandonment by offering incentives and reassurance to consumers on the tipping point. All of iSpeakVideo’s many products are of the highest quality and are backed by definitive studies and a top notch professional team. Learn more about walk on spokespersons and online video by visiting us at www.iSpeakVideo.com.

iVideo Distribution- Learn how to distribute your video to YouTube, etc.

March 14th, 2010

So you have spent the money and to produce an engaging video for your website.  You chose a Video Spokesperson that represented your website well and a copywriter crafted a script that was engaging and effective.  The video has helped you explain your value proposition in a clear and concise manner.  It has even helped you reduce the amount of repeat questions and increased conversion rates.  There is one last thing to do though….Distribute it to YouTube! 

It’s always important to distribute any video that you produce to all the major video networks including YouTube, Metacafe, Revver, AOL Video, Yahoo Video, Etc.  Also, look for niche video site that relate to your industry.  When producing videos always make sure you tie in your web address, logo, phone, etc.  Also, make sure to tie keyword tags to the video to help with SEO. The reason is that Google indexes video separately.  So, if distributed properly and tagged correctly you may have two listings within Google.  One with a link to your website and one with a link to your YouTube video (which then links to your website). It’s not a guarantee as some keywords can be very competitive.  However, it’s very useful to always get your name out there and set yourself up in a position to get indexed by Google.  We always help encourage our clients to take advantage of  iVideo Distribution packages as it’s cost effective and quite a useful.

Video Spokesperson Reseller Program for Website Designers

March 9th, 2010

 

The field of website design is expanding to include ever more complex graphical elements. Now, with the ability to resell video spokesperson products along with their own website design packages, online business owners can increase their profits and provide cutting edge technology to their clients. There are several specific fields or categories where an OEM video spokesperson product can be extremely valuable, including:

 

Ÿ  Online marketing companies specializing in website design and sales

Ÿ  Website designers – both individual professional designers and large firms

Ÿ  Advertising agencies looking for something fresh and new to offer clients

 

Being able to offer a customer base something the competition hasn’t even thought of can set a website design company apart. Web designers are realizing the value of walk on spokespersons to their clients, and beginning to show interest in adding video spokespeople to their list of available products due to queries from clientele interested in website talking heads.

 

Becoming a virtual spokesperson reseller requires qualifying for a legitimate OEM program and following the guidelines set forth by the original company. Once approved, the website designer or online marketer can resell video spokesperson packages at a reduced rate along with their own services. This allows more businesses to provide walk on spokespeople in tandem with de4sign or advertising packages.

 

Video spokesperson resellers are set up with everything they need to succeed. Included in a typical reseller program are a number of tools to ensure smooth implementation and access to a wide range of OEM video spokesperson actors. A video partner webpage can help promote the concept to prospective customers, and training is included to allow resellers to deliver the same high quality product as the original.

 

The goal of a virtual spokesperson reseller program is to provide website designers, advertising agencies and online marketers to bring the product to a wider range of people at an affordable price. Being able to add an OEM video spokesperson to a website design can create greater appeal and ensure a higher conversion rate at the end of the line.

 

Those business owners and service providers who become resellers can assure their clients that they are delivering cutting edge technology. This can positively impact conversions and ROI, and open the door to more business and referrals. In addition, the possibilities for use in niche markets are ever expanding.

 

Learn more about our video spokesperson reseller program by visiting us at www.ispeakvideo.com/resellers.php.

iSpeakVideo Rated #1 Virtual Spokesperson company by TopSeos.

March 3rd, 2010

We are pleased to announced that www.iSpeakVideo.com was voted #1 again as the top Virtual Spokesperson company online by TopSeos. We work very hard to keep our customers happy and always strive to create new and innovative products to help websites owners explain their value proposition in an clear and engaging manner.   

http://www.topseos.com/rankings-of-best-virtual-spokesperson-companies

More Online Retail Video Examples- How to use close up shots effectively

March 2nd, 2010

We are continuing the retail theme this week by providing more retail product demos incorporating a video spokesperson.  In this example you will see a close up of the GoGreen Bamboo Gloves which are completely biodegradable.  We also had our client send us a t-shirt to further help showcase their brand.  The actor wore the gloves and performed several “real world” tasks with them on.  When incorporating a product it’s very important to always cut to close ups and show the product in action as we did in this example.  A video spokesperson has many uses and product demonstrations are just one way to use this engaging video product effectively.   

http://www.gloves-online.com/proddetail.php?prod=WK-CGO-888 Click on “Click here to see them in action”

Another retail online video example

February 27th, 2010

Here is another great example of how to demonstrate a product effectively online. 1800 petmeds does a excellent job of showcasing their products and showing how easy they are to use & apply. Notice how authentic the production is to the viewer. They even use real pets interacting with the actor and the product. Nice job!

Example of Video Product Demonstrations:
http://www.1800petmeds.com/Frontline+Plus-prod10459.html (Click on “Watch Front Line Plus Video”)

Online product demos

February 26th, 2010

It’s very important for retailers to embrace online video to demonstrate their products. Here is a great example of detailed online product demonstration for our client Titan Gun Vault. Notice the level of detail our video web spokesperson goes into when explaining how to use this innovative product. This video can help reduce recurring questions dramatically.

What is a Video E-Card? – View Specific Examples

February 25th, 2010

I have been asked by several readers to provide specific examples a Video eCard.  A Video e-Card is very useful for both existing customer and prospecting for new customers.  Email Marketing + Video Spokesperson = Increased Conversion rates.  Below is a link to a few examples of Video e-Cards produced by iSpeakVideo.  Please review and enjoy: http://www.ispeakvideo.com/videoecard.php

Adding a Web Video Spokesperson to your Shopping Cart Check Out Page

February 24th, 2010

Online Retailers

Adding a Web Video Spokesperson to your Shopping Cart Check Out Page

 A video spokesperson may seem like a natural choice for various pages on your corporate website. They add a personal touch no matter what your product or service is, and can increase customer attentiveness while delivering a clear, empowered call to action. Some of the places on your website that could benefit (and where you may already thought of putting a virtual spokesperson) include:

 

Ÿ  The home page

Ÿ  Your ‘About Us’ page

Ÿ  The FAQ section

Ÿ  Landing pages

Ÿ  Product demonstrations

 

There is one more place that is often overlooked, however, and this is where using retail video can really pay off by making a major customer impression. This is your shopping cart checkout page. Worrying about first impressions is only half the game – you should also be concerned about final impressions, especially if you hope for referrals or repeat business.

 

Traditionally, a checkout page is impersonal and professional looking, and its only purpose is to collect the data for the transaction and carry out the charge. This is often followed by a plain thank you page that can leave the customer feeling let down. This is where you have a chance to make one last contact as your customer exits your site, and encourage them to return.

 

A video checkout can bring a personal touch to your website that makes it more interactive for the user. It allows you to send a message to your visitor that leaves them with a lasting memory of your website and how positive their experience was. A video spokesperson appearing to thank them personally and extend an incentive to return as they complete their transaction can help.

 

The many benefits of using retail video or a virtual spokesperson include:

 

Ÿ  The ability to thank the customer personally for their purchase

Ÿ  The opportunity to offer a coupon code or other incentive to return

Ÿ  The chance for a lasting impression that will remain associated with your site and make customers speak positively about their experience to others

 

Offering a discount code is a proven tactic to ensure repeat business.  By using a video spokesperson, you increase the chances that your offer will register with the consumer. If you offer an incentive for referred business, now is the time to promote that angle as well. Learn more about retail video, discover the power of a virtual spokesperson, and see one in action by visiting us at our website at www.ispeakvideo.com.

What is a Video Exit Pop?

February 15th, 2010

 

  A video exit pop also known as a video boomerang is a tool which can be used to significantly decrease abandonment rates and recapture a potential customer’s interest. When a visitor begins to exit a website, a video exit pop can appear and convince them not to leave. The exit pop can be strategically placed and provide some sort of incentive for the visitor to remain, complete an action, or make a purchase. The sequence of events involved in using a virtual web spokesperson to recapture the visitor’s attention generally goes as follows:

 

Ÿ  Visitor begins to leave website

Ÿ  Video exit pop appears and urges visitor not to leave

Ÿ  Virtual spokesperson offers visitor incentive to stay, such as a special discount or coupon code

Ÿ  On acceptance, visitor is taken smoothly to the next step

 

Video boomerangs/Video Exit Pops can be invaluable for decreasing abandonment rates at checkout. Shopping cart abandonment is one of the most severe issues for many online retailers, and video pop ups provide that extra bit of reassurance many consumers need. The virtual spokesperson can prompt the would be customer to resume the checkout process by offering guidance and a special reason for continuing. This one on one engagement can provide reassurance that the customer is making a positive choice by completing the checkout.

 

Video pop ups can be placed strategically at high abandonment points on your website, and cued to appear as soon as the visitor makes a decisive move to exit the site. This can vary depending on how your checkout and shopping cart is set up. Generally the best time for a virtual spokesperson to appear would be when the visitor or customer begins to exit the site at one of these crucial moments:

 

Ÿ  After adding something to their shopping cart

Ÿ  After their shopping cart has been edited

Ÿ  After viewing their total once shipping is added

Ÿ  After being asked for their personal information

 

The video pop up can offer a reason for the consumer to complete the transaction, such as a discount, free or expedited shipping, or even a chance to save their shopping cart by registering on your site (which at least secures you a solid lead with hope for a successfully completed purchase at a later time).

 

The main difference between video pop ups and regular text pop ups is that the latter can’t convey the urgency and excitement that a video spokesperson can. Your handpicked actor can literally say ‘Wait – don’t leave!’ and nudge those customers who are on the brink of a purchase to take that final step. For more information on virtual spokespeople and how you can use video boomerangs to decrease abandonment rates, visit us at www.ispeakvideo.com.