The use of the Corporate Video is not limited to client or customer presentations. Frequently the Corporate Video or Explainer Video are used for presentations to internal staff or teams.
Corporate Videos can be produced to explain new benefits or changes in policy to the company’s employees. The use of bullet points or on-screen text emphasis key elements and help the staff member to quickly grasp the important points.
The uses for a Corporate Video Presentation are endless. Frequently Corporate Videos, also known as Explainer Videos, are used to convey complex messages in a simple, easy to grasp visual
Any topic or message can be covered by a corporate video. The combination of motion-graphics, images, on-screen text and voice-over narration work together to breakdown more complex messages and explain difficult to grasp concepts more easily. Although complex discussions are made-simple with the Corporate Video or Explainer Video, that is not the only use.
The video on this page is an example of a Corporate Video. The Corporate Video, sometimes called an Explainer Video, is a multimedia video presentation.
Some of our larger clients have separated their website operations from their social media efforts. This is an outgrowth of the decision to make websites part of the IT department and social media part of marketing. They have inadvertently built an imaginary firewall between their websites and their social media presence.
We love it when clients call with a great video project and want to launch it yesterday. We’re in the business of video production. So, of course, we want to accommodate clients with their video production needs.
Our initial conversation with any new client, however, begins with the question, Why?
Why are you producing this video? What do you want to accomplish with this corporate video or video spokesperson? What’s the objective?
That’s usually the first question we get after we install a video spokesperson on a client website and they look at their virtual spokesperson on an iPad. iSpeakVideo virtually invented the video spokesperson; network news channels actually carried stories about iSpeakVideo in the early days of the transparent video spokesperson.
So, what happened? HTML5 happened.
It’s a common question. In Part One we covered the essentials. Those elements you want to make sure you have in your corporate video before you launch your marketing campaign.
Of course the first place you want to use the corporate video is on your own website. This seems like a no-brainer. It is. The key is how you use it on your website. Don’t use the Youtube code to place the video on your site. Continue reading
Okay, your video production is complete and now you have a nice corporate video. What’s next? How do we use this corporate video to market our company or product?
Hopefully before you completed the corporate video, you coordinated with your video production company to insure you had the following:
This is often referred to as high-definition video. Continue reading
In 1976, when I first started in professional video production at a small cable television station, video production involved two inch real-to-real tape; black and white. Back then the world was split into video and film. That was it.
Back then you knew what someone meant when they said “video production” – video was produced using a video camera and captured on video tape. It was video. Movies back then were shot on film. Video used video tape. Simple.
Not any more.
Business owners and managers are generally an impatient lot. I can relate. My first venture into the tech world as a business owner dates back to the mid-eighties. A certain impatience is important when building a company.
We frequently see the impatience surface when launching campaigns for website SEO and Video SEO.